Mr. Yushau A. Shuaib is a Graduate of Mass-Communication, Bayero University Kano with a Masters Degree in Public Relations from the University of Westminster, London. He is a consummate writer and crisis-communicator per excellence

Despite his busy and crowded schedules, it was quite surprising to learn that the Minister still found time to nurture his first love as an academic, by authoring two books

While Shuaib has deliberately refused to join issues with him, I advise reputable media houses to be wary of contributors that could put them in litigation trouble of defamation suits for libel and slander.

Air Peace is a respected national brand and not a regional enterprise that could yield to egocentric displays and stoke unnecessary controversy. It is a Nigerian business for Nigerians and not a parochial powerhouse that can engage in some form of chest-beating.

As a teenager in the '80s, I always desired passing by the magnificent and sprawling mansion, which has been continuously retouched

Contemporary Issues in Public Relations by Yushau A. Shuaib In this presentation, Yushau Shuaib discusses...

Our editorial policy does not glorify the activities of enemies of the state. We deliberately censor their propaganda by supporting the gallantry of Nigerian security against violent agitations, banditry, terrorism among others.

Pantami Again: When August Visitors Gather for Digital Innovation By Yushau A. Shuaib It was on...

Haruspice delivers his message in excellent prose, marshaling convincing arguments, which are incisive and occasionally laced with political rhetoric. His is probably the best collection of hagiographical writings on President Buhari.

There are a lot of lessons to be learnt from the Abba Kyari affair, especially by law enforcement officials on reputation management and the seductive adulation of the public spotlight.

A Rejoinder to Igbo Intellectuals on the Biafran Minister in Buhari’s Government By Yushau A....

PR Wise: The Presidency, Pantami and Mbaka By Yushau A. Shuaib In public relations practice, decision-making...