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Politics

Features

Media Narrative: Between Tinubus Birthday and the Lynching of Northerners in Uromi by YAShuaib

Such editorial decisions erode public trust in the media and deepen societal divisions. The press should serve as a bridge between Nigerias diverse communities, not a wedge.
Features

Polo, Politics, and the Dasuki Family

The disjointed narrative of The Post and Courier, the U.S. tabloidpresented in the "UNCOVERED: Power & Polo" report, is a disservice to journalism and a blatant attempt to rewrite history. It is high time we moved beyond media trials and focused on facts, fairness, and the pursuit of justice. Like Nigeria's history, the Dasuki familys legacy deserves to be treated with respect and integrity.
Features

The Fact of the Past Between El-Rufai and Ribadu

I urge El-Rufai and Ribadu to sheath their swords and embrace peace, even if the ongoing drama is a strategic manoeuvre ahead of the 2027 elections.
Features

Security Sector: Olagunju, Dare and Nepotism in Appointments

Every moment a leader prioritizes ethnicity over competence is a moment that edges the nation closer to instability. If certain groups are deemed untrustworthy for critical appointments, how can they, in turn, trust the administration with their votes?
Economy

FEC vs. NEC: What Does Zaccheus Adedeji of FIRS Want? By YAShuaib

As the debate continues, Adedejis true intentions and the broader impact of these reforms on Nigerias economy remain in question. The outcome will undoubtedly shape the nation's economic trajectory.
Features

Media Narrative: Between Tinubus Birthday and the Lynching of Northerners in Uromi by YAShuaib

Such editorial decisions erode public trust in the media and deepen societal divisions. The press should serve as a bridge between Nigerias diverse communities, not a wedge.
Features

Polo, Politics, and the Dasuki Family

The disjointed narrative of The Post and Courier, the U.S. tabloidpresented in the "UNCOVERED: Power & Polo" report, is a disservice to journalism and a blatant attempt to rewrite history. It is high time we moved beyond media trials and focused on facts, fairness, and the pursuit of justice. Like Nigeria's history, the Dasuki familys legacy deserves to be treated with respect and integrity.
Features

The Fact of the Past Between El-Rufai and Ribadu

I urge El-Rufai and Ribadu to sheath their swords and embrace peace, even if the ongoing drama is a strategic manoeuvre ahead of the 2027 elections.
Features

Media Narrative: Between Tinubus Birthday and the Lynching of Northerners in Uromi by YAShuaib

Such editorial decisions erode public trust in the media and deepen societal divisions. The press should serve as a bridge between Nigerias diverse communities, not a wedge.
Features

Polo, Politics, and the Dasuki Family

The disjointed narrative of The Post and Courier, the U.S. tabloidpresented in the "UNCOVERED: Power & Polo" report, is a disservice to journalism and a blatant attempt to rewrite history. It is high time we moved beyond media trials and focused on facts, fairness, and the pursuit of justice. Like Nigeria's history, the Dasuki familys legacy deserves to be treated with respect and integrity.
Features

The Fact of the Past Between El-Rufai and Ribadu

I urge El-Rufai and Ribadu to sheath their swords and embrace peace, even if the ongoing drama is a strategic manoeuvre ahead of the 2027 elections.
Features

Security Sector: Olagunju, Dare and Nepotism in Appointments

Every moment a leader prioritizes ethnicity over competence is a moment that edges the nation closer to instability. If certain groups are deemed untrustworthy for critical appointments, how can they, in turn, trust the administration with their votes?
Economy

FEC vs. NEC: What Does Zaccheus Adedeji of FIRS Want? By YAShuaib

As the debate continues, Adedejis true intentions and the broader impact of these reforms on Nigerias economy remain in question. The outcome will undoubtedly shape the nation's economic trajectory.
Blogs

Shambolic Local Elections: Are Governors Setting ‘Standard’ for Tinubu’s 2027 Re-Election Strategy? By YAShuaib

If citizens remain silent on recent flawed local elections conducted by some state governments, they should equally accept potentially compromised gubernatorial and presidential elections that the federal government could conduct in the future, possibly in 2017. After all, what's good for the goose is good for the gander.

Economy

Economy

FEC vs. NEC: What Does Zaccheus Adedeji of FIRS Want? By YAShuaib

As the debate continues, Adedejis true intentions and the broader impact of these reforms on Nigerias economy remain in question. The outcome will undoubtedly shape the nation's economic trajectory.
Economy

FEC vs. NEC: What Does Zaccheus Adedeji of FIRS Want? By YAShuaib

As the debate continues, Adedejis true intentions and the broader impact of these reforms on Nigerias economy remain in question. The outcome will undoubtedly shape the nation's economic trajectory.
Economy

Monopolistic Oligarchies: The Tale of Dangote of Nigeria and Ambani of India

The painful irony is the deliberate demarketing of the Dangote brand by his brethren from the North, working as regulators, after Southerners had provided him with an enabling environment for the business
Economy

Hajiya Rakiya: The Predicament of ICT Guru at CBN

Here is a woman who has contributed immensely by ensuring increased revenue, reduced costs, and improved security in various organisations she had worked for and could just be retired due to political exigency.
Economy

Lawless Kids and Fears of Terrorism in Kano by YAShuaib

I can go on and on about how governments, community leaders and even different societies have failed to act decisively when the unbecoming attitudes of our kids, especially the youths, were gradually becoming a source of concern.

Press

Features

Yusuf Bichi: Between the Spymaster and a Celebrity

It is fascinating how two individuals sharing the name Yusuf Bichi can lead vastly different lives one in the spotlight of luxury and the other a conservative dwelling in the shadows of covert operations.
Economy

Open Letter to ASUU: Have Pity on Poor Students

Open Letter to ASUU: Have Pity on Poor Students By Yushau A. Shuaib This missive is...
Youths

The Problems of Public and Private Universities in Nigeria

The major aim of establishing tertiary institutions is to build high-level manpower for national...
Features

That Peaceful Protest At Baze University

It was supposed to be a visitation for enquiry on new courses when this writer bumped into peaceful protest by students of Baze University, an Abuja-based private institution over an increase in tuition fee. As the Director Academic Planning of the university, Mr. Mani Ibrahim...
General

Miss World: Between Mariette and Darego

I know many Nigerians would wonder who this Mariette I am trying to compare with Miss World is. Let's cut the suspense and state...

Profiles

Global Perspective

Kabir Dangogo: The Demise of a Doyen of Public Relations in Africa

Mallam Kabir Dangogo was a multi-award-winning PR practitioner whose decades of distinguished practice left an indelible mark on the communications landscape and the banking industry. His remarkable journey is a testament to his exceptional leadership, professionalism, and unwavering commitment to excellence.
Features

Polo, Politics, and the Dasuki Family

The disjointed narrative of The Post and Courier, the U.S. tabloidpresented in the "UNCOVERED: Power & Polo" report, is a disservice to journalism and a blatant attempt to rewrite history. It is high time we moved beyond media trials and focused on facts, fairness, and the pursuit of justice. Like Nigeria's history, the Dasuki familys legacy deserves to be treated with respect and integrity.
Blogs

On Yahaya Bello: What Does Gov Ododo Really Want? by YAShuaib

Someone once posed a simple yet profound question that remains unanswered: In loyalty to Yahaya Bello, what does Ododo really want?
Features

Defamation Debate: Between Afe Babalola and Dele Farotimi

In the context of the Babalola-Farotimi case, the courts must stand as the ultimate authority, not social media.
Media/PR

Jibrin Ndace: The Nigerias Voice in VON

One expects nothing less from Jibrin Ndace, a certified public relations practitioner like others, who makes the administration of President Bola Tinubu proud in strategic communication.

All articles

Blogs

That “Blue” in the Blue Economy A PR Perspective

The NIPR can help reposition the Blue Economy as a cornerstone of Nigerias sustainable development agenda by championing these communication initiatives.
Features

Media Narrative: Between Tinubus Birthday and the Lynching of Northerners in Uromi by YAShuaib

Such editorial decisions erode public trust in the media and deepen societal divisions. The press should serve as a bridge between Nigerias diverse communities, not a wedge.
Global Perspective

Kabir Dangogo: The Demise of a Doyen of Public Relations in Africa

Mallam Kabir Dangogo was a multi-award-winning PR practitioner whose decades of distinguished practice left an indelible mark on the communications landscape and the banking industry. His remarkable journey is a testament to his exceptional leadership, professionalism, and unwavering commitment to excellence.
Features

Polo, Politics, and the Dasuki Family

The disjointed narrative of The Post and Courier, the U.S. tabloidpresented in the "UNCOVERED: Power & Polo" report, is a disservice to journalism and a blatant attempt to rewrite history. It is high time we moved beyond media trials and focused on facts, fairness, and the pursuit of justice. Like Nigeria's history, the Dasuki familys legacy deserves to be treated with respect and integrity.
Features

The Fact of the Past Between El-Rufai and Ribadu

I urge El-Rufai and Ribadu to sheath their swords and embrace peace, even if the ongoing drama is a strategic manoeuvre ahead of the 2027 elections.
Blogs

On Yahaya Bello: What Does Gov Ododo Really Want? by YAShuaib

Someone once posed a simple yet profound question that remains unanswered: In loyalty to Yahaya Bello, what does Ododo really want?
Downloads

Impactful PR in Customs Management (BOOK)

Impactful PR in Customs Management (BOOK) Impactful PR in Customs Management (BOOK)
Downloads

Emergency Response to Education Crisis in Kano

Emergency Response to Education Crisis in Kano Emergency Response to Education Crisis in Kano
Downloads

PRNigeria Fellowship: Empowering Next-Gen Communicators

PRNigeria Fellowship: Empowering Next-Gen Communicators SABRE PRNigeria Fellows 2024  
Features

On the Etymology of ‘Yoruba’ by Northerners

While Olagunju's article sheds light on Nigerian history and identity complexities, I disagree with him on teaching compromised narratives to appease ethnic loyalties.
Features

Defamation Debate: Between Afe Babalola and Dele Farotimi

In the context of the Babalola-Farotimi case, the courts must stand as the ultimate authority, not social media.
Features

Security Sector: Olagunju, Dare and Nepotism in Appointments

Every moment a leader prioritizes ethnicity over competence is a moment that edges the nation closer to instability. If certain groups are deemed untrustworthy for critical appointments, how can they, in turn, trust the administration with their votes?
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Yushau Shaib is an author, public relations practitioner and public affairs commentator on national and international issues, including subjects such as public relations practice, gender equality, national security, youth development, religious tolerance, media arts and crime prevention.

© 2023 Yashuaib.com. All Rigths Reserved.

Latest News
That "Blue" in the Blue Economy A PR PerspectiveMedia Narrative: Between Tinubus Birthday and the Lynching of Northerners in Uromi by YAShuaibKabir Dangogo: The Demise of a Doyen of Public Relations in AfricaPolo, Politics, and the Dasuki FamilyThe Fact of the Past Between El-Rufai and RibaduOn Yahaya Bello: What Does Gov Ododo Really Want? by YAShuaibImpactful PR in Customs Management (BOOK)Emergency Response to Education Crisis in KanoPRNigeria Fellowship: Empowering Next-Gen CommunicatorsOn the Etymology of 'Yoruba' by NorthernersDefamation Debate: Between Afe Babalola and Dele FarotimiSecurity Sector: Olagunju, Dare and Nepotism in AppointmentsFEC vs. NEC: What Does Zaccheus Adedeji of FIRS Want? By YAShuaibShambolic Local Elections: Are Governors Setting 'Standard' for Tinubu's 2027 Re-Election Strategy? By YAShuaibJibrin Ndace: The Nigerias Voice in VON