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		<title>Mazi Okereke: The Aviation Strike and Lessons in Crisis Communication</title>
		<link>https://yashuaib.com/2026/08/mazi-okereke-crisis-communication/</link>
		
		<dc:creator><![CDATA[Yushau A. Shuaib]]></dc:creator>
		<pubDate>Wed, 12 Aug 2026 14:33:06 +0000</pubDate>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Global Perspective]]></category>
		<category><![CDATA[Media/PR]]></category>
		<category><![CDATA[APRA]]></category>
		<category><![CDATA[IPRA]]></category>
		<category><![CDATA[Mazi Mike Okereke]]></category>
		<category><![CDATA[NIPR]]></category>
		<guid isPermaLink="false">https://yashuaib.com/?p=12894</guid>

					<description><![CDATA[<p>When I met her, I simply remarked that such an incident was not reflective of our culture, and she laughed it off with grace.</p>
<p>The post <a href="https://yashuaib.com/2026/08/mazi-okereke-crisis-communication/">Mazi Okereke: The Aviation Strike and Lessons in Crisis Communication</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Mazi Okereke: The Aviation Strike and Lessons in Crisis Communication</strong><br />
By Yushau A. Shuaib</p>
<p><div id="attachment_12896" style="width: 310px" class="wp-caption alignleft"><a href="https://yashuaib.com/2026/08/mazi-okereke-crisis-communication/img-20260812-wa0028/" rel="attachment wp-att-12896"><img fetchpriority="high" decoding="async" aria-describedby="caption-attachment-12896" class="size-medium wp-image-12896" src="https://yashuaib.com/wp-content/uploads/2026/08/IMG-20260812-WA0028-300x225.jpg" alt="Participants at International PR Congress Lagos" width="300" height="225" srcset="https://yashuaib.com/wp-content/uploads/2026/08/IMG-20260812-WA0028-300x225.jpg 300w, https://yashuaib.com/wp-content/uploads/2026/08/IMG-20260812-WA0028-800x600.jpg 800w, https://yashuaib.com/wp-content/uploads/2026/08/IMG-20260812-WA0028-768x576.jpg 768w, https://yashuaib.com/wp-content/uploads/2026/08/IMG-20260812-WA0028.jpg 1280w" sizes="(max-width: 300px) 100vw, 300px" /></a><p id="caption-attachment-12896" class="wp-caption-text">When I met her, I simply remarked that such an incident was not reflective of our culture, and she laughed it off with grace.</p></div></p>
<p>When I received the invitation to speak on crisis communication at the 20th International PR Congress in Lagos  and learned that Esther Cobbah, the first African President of the International Public Relations Association, would also be in attendance  I was genuinely excited. The annual Congress is far more than another conference; it is a gathering of senior public relations practitioners, academics, institutional leaders, and communication strategists, a forum where emerging professional practices are interrogated and excellence is celebrated.</p>
<p>For me, it was also an opportunity to share practical lessons and present my recent publications, including a research on AI in crisis communication within Nigerias public sector.</p>
<p>My schedule was tight. I planned to return to Abuja the next day to prepare for the National Spokespersons Awards and the Economic Confidential Annual Lecture. Yet, beyond professional duty, the journey carried a personal significance.</p>
<p>My participation at the Congress was made possible through the generous hospitality of a man whose contributions to public relations in Nigeria and Africa remain extraordinary  Mazi Mike Okereke, President of BEEC International and Director of The Management School, London. He personally provided my return flight ticket and accommodation in Lagos.</p>
<p>That gesture is typical of a man who has spent decades opening professional doors for others. He was a gateway to international professional exposure. Through his programmes  including the International School of Public Relations in London, he did not merely gain access to international platforms; he opened those doors for others. In my own case, Mazi Okereke recommended my nomination for membership of the then Institute of Public Relations (now CIPR) in the United Kingdom, as well as IPRA in the 1990s. Those relationships contributed to my career and continue to influence my work especially on crisis Communication.</p>
<p>His institutional footprints are equally remarkable. He served as President of the Nigerian Institute of Public Relations (NIPR) and the African Public Relations Association (APRA), while also holding leadership roles within the Nigerian Institute of Management and IPRA. Through these platforms, he projected Nigerian public relations practice beyond our borders.</p>
<p>The 20th International PR Congress is itself a testament to his persistence and vision. Sustaining such a gathering for twenty editions across shifting governments, economic uncertainties, and institutional challenges in African countries requires conviction, not just resources. It was therefore natural to be enthusiastic about attending this milestone edition.</p>
<p>Then came the morning of August 11, 2026  a day when a crisis communicator encountered a crisis firsthand. Arriving at the Nnamdi Azikiwe International Airport at 6:30 a.m., two hours ahead of my scheduled Air Peace flight, I found the entrance gates padlocked, the departure hall deserted, and no official notification explaining what had happened or what would happen next.</p>
<p>In my luggage were copies of my publications on crisis communication  the very subject I was travelling to discuss. Yet there I stood, books unopened, while stranded passengers milled around the forecourt without seating, information, or officials who could provide clarity.</p>
<p>The irony was not lost on me. Organised labour and major aviation unions had moved to enforce industrial action. Airline counters were inaccessible, gates sealed, check&#8209;in suspended, and airline personnel unable to perform their duties.</p>
<p>Ironically, posters displayed around the entrance communicated the unions grievances more effectively than the airlines communicated with their own passengers.</p>
<p>The issues behind the dispute were not trivial  they involved workers rights to unionise and disagreements over statutory financial obligations within the aviation sector. Yet, on a personal level, I frown at actions that jeopardise indigenous businesses and undermine the sacrifices of local investors sustaining our aviation industry.</p>
<p>But the strike exposed a deeper systemic failure: a breakdown in passenger communication. These were people who had purchased tickets, rearranged schedules, left their homes early, travelled to the airport  only to discover at the gate that the services they paid for were unavailable.</p>
<p>In crisis communication, one basic principle applies: stakeholders should never learn about a crisis directly affecting them from a padlocked gate.</p>
<p>When I later checked my booking status, my flight appeared on the system but was marked as a past flight, with no option to check in and no explanation. A simple notification would have saved me the dawn trip to the airport.</p>
<p>Customer service channels, overwhelmed by distressed passengers, became unreachable precisely when they were needed most. That was the moment an industrial dispute turned into a communication crisis.</p>
<p>Information about a potential shutdown usually exists within the system long before the first gate is locked. The real question is who ensures that such information reaches passengers promptly. Crisis communication is anticipatory  providing timely, credible updates that help stakeholders make informed decisions before the full impact hits them.</p>
<p>Missing the milestone PR Congress  and the chance to honour a professional elder who shaped my international exposure  would have been deeply disappointing. After nearly six hours without resolution, I booked a later ValueJet flight at almost twice my original fare, simply to secure a realistic chance of reaching Lagos.</p>
<p>&nbsp;</p>
<p>Yet my personal inconvenience  the wasted hours, extra costs, and disrupted itinerary  was secondary to the larger institutional lesson. Some stranded passengers may have had international connections, medical appointments, examinations, interviews, funerals, weddings, court appearances, or business meetings. Disruptions may sometimes be unavoidable, but silence should never be.</p>
<p>Modern aviation possesses the infrastructure for automated alerts, real&#8209;time updates, and coordinated communication. What is required is preparedness, coordination, and respect for passengers.</p>
<p>As I finally landed in Lagos, I resolved that my experience at the Abuja airport would become part of my presentation at the PR Congress. After all, the most memorable lessons in crisis communication are rarely found in textbooks or PowerPoint slides. They unfold before us  in real time, among real people, with real consequences.</p>
<p>After my presentation  with the aviation strike as my case study  I learned that Esther Cobbahs flight from Ghana had also been affected. She arrived much later than scheduled, only to discover that her baggage had not arrived with the airline. It was an unnecessary ordeal for a distinguished guest.</p>
<p style="text-align: left;">When I met her, I simply remarked that such an incident was not reflective of our culture, and she laughed it off with grace. And on this occasion, the lesson was unmistakable: a crisis may be unavoidable, but communication failure is not.</p>
<p><strong><em>Yushau A. Shuaib, Author of &#8220;Crisis Communication Strategies&#8221; and &#8220;MNI Versus MNIPR in NIPSS&#8221; www.YAShuaib.com</em></strong></p>
<p>The post <a href="https://yashuaib.com/2026/08/mazi-okereke-crisis-communication/">Mazi Okereke: The Aviation Strike and Lessons in Crisis Communication</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">12894</post-id>	</item>
		<item>
		<title>EFCC&#8217;s Over-Sabi and 2027 Question: Is Tinubu Being Misled by His Inner Circle?</title>
		<link>https://yashuaib.com/2026/08/efccs-sabi-tinubu-circle/</link>
		
		<dc:creator><![CDATA[Yushau A. Shuaib]]></dc:creator>
		<pubDate>Fri, 07 Aug 2026 09:16:34 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Media/PR]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Profiles]]></category>
		<category><![CDATA[EFCC]]></category>
		<category><![CDATA[Osun]]></category>
		<category><![CDATA[Tinubu]]></category>
		<guid isPermaLink="false">https://yashuaib.com/?p=12892</guid>

					<description><![CDATA[<p>Which makes the question more urgent: who is advising him that these manoeuvres are necessary? Are they genuinely trying to secure his re&#8209;election?</p>
<p>The post <a href="https://yashuaib.com/2026/08/efccs-sabi-tinubu-circle/">EFCC&#8217;s Over-Sabi and 2027 Question: Is Tinubu Being Misled by His Inner Circle?</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>EFCC&#8217;s Over-Sabi and 2027 Question: Is Tinubu Being Misled by His Inner Circle?</strong><br />
By Yushau A. Shuaib</p>
<p>After the bishops recent closed&#8209;door meeting with President Bola Ahmed Tinubu, Cardinal John Onaiyekan made a striking claim: that presidential aides are shielding the President from the true suffering in the country, presenting a false rosy picture, and that Tinubu already appears desperate about winning the 2027 election.</p>
<p>As a writer and observer of governance, I share that concern. A president who controls the instruments of state, commands a united party, and faces a divided opposition has little rational cause for electoral anxiety unless overzealous handlers are manufacturing threats where few exist.</p>
<p>The question therefore deserves to be asked plainly: what exactly is President Bola Ahmed Tinubu afraid of?</p>
<p>The EFCCs freezing of the Osun State Governments accounts barely a week before the governorship election citing a court order later reversed by the President himself was not merely a legal misstep. It was a political signal of &#8216;over&#8209;sabi&#8217; that familiar Yoruba expression for excessive, misdirected overzealousness gone disastrously wrong. It also raised a question that goes beyond Osuns finances and cuts to the heart of governance in Abuja: are these the deliberate choices of a confident presidency, or the panicked manoeuvres of handlers who have convinced the President that 2027 is a battle he might lose?</p>
<p>Because by any honest reading of Nigerias political landscape, the evidence for such fear is astonishingly thin.</p>
<p>Tinubu enters the 2027 cycle with structural advantages unmatched in recent democratic history.</p>
<p>He controls the executive machinery of the Federal Government with unusual cohesion. The CBN and NRS, custodians of the national treasury and revenue and the full architecture of anti&#8209;corruption agencies operate within a presidency facing no internal rebellion. The security services police, DSS, and the military answer to the Commander&#8209;in&#8209;Chief. INEC operates within a constitutional framework that any well&#8209;resourced incumbent can navigate with relative ease.</p>
<p>Why should he entertain fear? His party, the APC, has absorbed opposition defections at a rate that has reshaped the electoral map. Several governors elected on opposition platforms in 2023 have since crossed over, weakening the institutional backbone of any credible challenge. The PDP, Labour Party, and other formations remain fractured much like 2023, when the split between Atiku Abubakar, Peter Obi, and Rabiu Musa Kwankwaso arguably delivered the presidency to Tinubu on the platter of gold. Has he forgotten that blessing in disguise?</p>
<p>Tinubu won the 2023 election under conditions far more hostile than anything he faces today. President Muhammadu Buhari was not enthusiastic about his candidacy. Vice President Yemi Osinbajo, Senate President Ahmed Lawan, ministers, and other APC heavyweights were either rivals or reluctant supporters. Yet Tinubu prevailed.</p>
<p>He now enters 2027 with those internal rivals neutralised and with the incumbency advantage he lacked in 2023.<br />
So why are his handlers suddenly desperate even flirting with anti&#8209;democratic impulses?</p>
<p>Should a president who survived 2023s turbulence now need anti&#8209;corruption agencies freezing a states accounts one week before an election to prove loyalty?</p>
<p>Governance under Tinubu is mixed but not devoid of genuine achievements. Abuja, under the politically abrasive but undeniably effective Nyesom Wike, has witnessed accelerated infrastructural development: roads, housing schemes, and urban renewal projects visible to anyone who drives through the city. One may dislike his crude politics, but his performance as minister rivals the El&#8209;Rufai era. Had these and other ministerial achievements been properly documented and consistently communicated, wouldnt they have formed a persuasive counter&#8209;narrative to critics?</p>
<p>The Ministry of Information and National Orientation has also done strategic work in countering the internationally amplified Christian genocide narrative a framing that ignored the Muslim communities devastated by banditry and terrorism in the North&#8209;West and North&#8209;East. Doesnt the lobbying that produced a more balanced posture from Washington including under President Donald Trump reflect a sophistication in foreign&#8209;policy communication that deserves amplification?</p>
<p>The administration has increased military remuneration, strengthening loyalty to civilian command. The foiling of a reported coup attempt further consolidates military alignment with the presidency.Do these achievements justify political panic?</p>
<p>One under&#8209;analysed dimension of Tinubus political arithmetic is the legacy of the MuslimMuslim ticket. The TinubuShettima pairing was controversial in 2023, with critics warning it would alienate Christian voters. Yet, paradoxically after the victory, the administration has appointed Christian technocrats to some of the most economically sensitive ministries and key security portfolios alongside many Yoruba appointees. Whether by design or necessity, hasnt the MuslimMuslim ticket ended up delivering significant Christian representation at the apex of federal governance?</p>
<p>Retaining Shettima for 2027 follows the same logic: consolidate the Muslim North especially the core North that delivered decisive margins while Christian appointments counterbalance the optics. It is a defensible strategy. But doesnt it require sophisticated communication which has not always been forthcoming?</p>
<p>Back to Osun: The real danger. The EFCCs freezing of Osuns accounts days before an election was legally arguable but politically indefensible. The timing made it impossible to interpret as anything other than partisan interference. The President&#8209;ordered reversal after the alleged court order only confirmed what the optics had already declared.</p>
<p>The damage is not to Governor Ademola Adeleke or the opposition party. The damage is to President Tinubu. It invites the central question every overzealous enforcement action provokes: did the President authorise this and other similar actions, including judicial manoeuvres?</p>
<p>If yes, it suggests a president anxious about 2027 despite overwhelming structural advantages or one willing to compromise institutional integrity for marginal electoral gain. If no, it suggests something equally dangerous: that agencies are acting in his name without his knowledge, and that the presidency is unable to control institutions under its authority.</p>
<p>Neither interpretation flatters the presidency. Both are politically corrosive.</p>
<p>Nigeria has seen this pattern before. Weaponising anti&#8209;corruption agencies does not strengthen incumbents. It delegitimises institutions, hardens opposition resolve, generates sympathy for targeted figures, and provides ammunition to international observers already sceptical of Nigerias democratic governance.</p>
<p>Does the arithmetic of intimidation ever favour the intimidator?</p>
<p>Tinubu is not a political novice. He is one of the most strategically sophisticated political minds Nigeria has produced. The Lagos model whatever its imperfections demonstrates his ability to build and sustain political structures over decades.</p>
<p>Which makes the question more urgent: who is advising him that these manoeuvres are necessary? Are they genuinely trying to secure his re&#8209;election?<br />
Or are some exploiting his perceived anxiety for their own selfish interests?</p>
<p>Because the greatest threat to a Tinubu second term is not Atiku Abubakar, Peter Obi, or Kwankwaso. It is the growing perception that a confident presidency is behaving like one that is not.</p>
<p>Yushau A. Shuaib is the author of &#8220;MNI Versus MNIPR in NIPSS&#8221; on Tackling institutional Bullying. yashuaib@yashuaib.com</p>
<p>The post <a href="https://yashuaib.com/2026/08/efccs-sabi-tinubu-circle/">EFCC&#8217;s Over-Sabi and 2027 Question: Is Tinubu Being Misled by His Inner Circle?</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">12892</post-id>	</item>
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		<title>BOOK REVIEW: Arent We All PR People? A Guide for Communicators</title>
		<link>https://yashuaib.com/2026/08/book-review-pr-people/</link>
		
		<dc:creator><![CDATA[Yushau A. Shuaib]]></dc:creator>
		<pubDate>Fri, 07 Aug 2026 09:07:14 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Media/PR]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Barabe Sa'id]]></category>
		<category><![CDATA[NIPR]]></category>
		<category><![CDATA[PR Book]]></category>
		<guid isPermaLink="false">https://yashuaib.com/?p=12888</guid>

					<description><![CDATA[<p>In my sincere assessment, this book is more than a guide. It is a benchmark. A resource that will inspire, instruct, and challenge. A book that emerging communicators will return to repeatedly as they navigate their careers.</p>
<p>The post <a href="https://yashuaib.com/2026/08/book-review-pr-people/">BOOK REVIEW: Arent We All PR People? A Guide for Communicators</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>BOOK REVIEW: Arent We All PR People? A Guide for Communicators</strong></p>
<p><strong>By Yushau A. Shuaib</strong></p>
<p>Ahmed Balarabe Saids new book Arent We All PR People? is one of those rare works that immediately announce themselves as more than textbooks. It is a field guide, a mentor in print, and a career compass for anyone stepping into the demanding but rewarding world of Public Relations. After carefully reviewing the book, I am genuinely temptedwithout any flatteryto call it <em>the definitive PR career guide for emerging communicators</em>. It is a standout resource that sets a new benchmark for the field.</p>
<p>Balarabe, a Mass Communication graduate of Bayero University Kano (BUK) more than two decades ago, is not merely a communication scholar; he is a true PR professional in every sense of the wordfar beyond regulatory certification. Calling him a practitioner feels almost inadequate because he breathes, speaks, writes, and conducts himself with the instinctive discipline of someone who genuinely lives and promotes Public Relations through his relationships, engagements, and professional ethos.</p>
<p>What makes this book remarkable is not only its breadth but its narrative style. Balarabe writes with a clarity that demystifies PR practice and a warmth that draws readers into the professions human side. His storytelling approach, just like my recently released memoir &#8220;MNI Versus MNIPR in NIPSS,&#8221; creates curiosity, making even foundational principles feel fresh and urgent. For budding communicators who often encounter PR as abstract theory, this book offers something different: a vivid, practical, and relatable journey into the craft.</p>
<p>Several chapters carry uniquely crafted titles that immediately spark curiosity and offer clear glimpses into their thematic direction. Chapter One, <em>From Ancient Rhetoric to Digital Dialogue,</em> sets the tone by tracing the evolution of communication from classical persuasion to todays fast&#8209;paced digital exchanges. Other standout chapters<em>A Constellation of Concepts, Professionalising the Practice, That Good PR Practitioner, A Universe of Opportunities, Some of Your Mentors, Ethical Traps and Hidden Dangers, You and AI,</em> and <em>PR Shots</em>present their subjects with clarity and creative framing. <em>PR Shots</em>, in particular, is an engaging compilation of short, sharp professional posts originally shared on social media, now curated into a chapter that reads like a pocket guide for daily practice. The final chapter, which foregrounds the emerging role of Public Relations in Nigerias national project, provides a thoughtful and forward&#8209;looking conclusionpositioning PR not just as a profession but as a strategic pillar in nation&#8209;building.</p>
<p>The book succeeds on multiple fronts. First, it bridges the gap between theory and practice. Many PR texts lean heavily on academic frameworks, leaving young practitioners unsure how to apply them in real&#8209;world situations. Balarabe flips that script. He grounds every concept in lived experiencecrisis moments, ethical dilemmas, communication landmines, and the subtle art of managing reputation. The result is a book that teaches not only <em>what</em> PR is but <em>how</em> PR is done.</p>
<p>Second, the book is structured to guide readers through the profession with increasing depth. From foundational ethics to the anatomy of a good practitioner, from crisis communication to the evolving role of AI, each chapter builds on the last with intentional clarity. The inclusion of real personalitiesrole models whose careers illuminate different pathways in the fieldadds a human dimension that young readers will find both inspiring and instructive.</p>
<p>Third, Balarabe demonstrates a rare courage in addressing contemporary issues. His challenge to the Nigerian Institute of Public Relations (NIPR) on the absence of AI regulation is bold and necessary. His exploration of digital crises, misinformation, and emerging technologies shows a practitioner who understands that PR is evolving rapidlyand that the next generation must be prepared for a landscape far more complex than what existed a decade ago.</p>
<p>The book also shines in its treatment of ethics. Balarabe does not present ethics as a checklist but as the backbone of professional credibility. His insistence that ethical grounding must precede technical skill is a message young communicators urgently need. In a world where speed often competes with accuracy, and visibility competes with integrity, this emphasis is both timely and timeless.</p>
<p>One of the books strongest features is its use of narrative to teach principles. Balarabes storiesof practitioners, crises, institutions, and turning pointsare not decorative. They are instructional. They show how PR works in real life, how reputations are built and broken, and how communicators must think, act, and adapt. This narrative approach makes the book accessible without sacrificing depth.</p>
<p>The book is also refreshingly honest. It does not romanticise the profession. It acknowledges the pressures, the politics, the ethical crossroads, and the emotional labour involved in communication work. Yet it balances this realism with optimism, reminding readers that PR remains one of the most impactful careers for those who master its principles.</p>
<p>For emerging communicators, this book will serve as a mentor. For educators, it will be a teaching companion. For practitioners, it will be a reminder of the disciplines core values. And for the profession at large, it will be a contribution that strengthens the intellectual and practical foundation of PR in Nigeria.</p>
<p>In my sincere assessment, this book is more than a guide. It is a benchmark. A resource that will inspire, instruct, and challenge. A book that emerging communicators will return to repeatedly as they navigate their careers.</p>
<p>And truly, Arent We All PR People is a book our profession has been waiting for.</p>
<p><strong><em>Yushau A. Shuaib, Award&#8209;Winning PR Practitioner, is the author of MNI Versus MNIPR in NIPSS- Tackling Institutional Bullying <a href="mailto:yashuaib@yashuaib.com">yashuaib@yashuaib.com</a> </em></strong></p>
<p>The post <a href="https://yashuaib.com/2026/08/book-review-pr-people/">BOOK REVIEW: Arent We All PR People? A Guide for Communicators</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">12888</post-id>	</item>
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		<title>Demarketing Failure: How Rararas Hate-Driven Attack on Pantami Collapsed Instantly</title>
		<link>https://yashuaib.com/2026/08/demarketing-rarara-pantami/</link>
		
		<dc:creator><![CDATA[Yushau A. Shuaib]]></dc:creator>
		<pubDate>Sat, 01 Aug 2026 08:49:52 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Media/PR]]></category>
		<category><![CDATA[Pantami]]></category>
		<category><![CDATA[Rarara. Jamilu Gwamna]]></category>
		<guid isPermaLink="false">https://yashuaib.com/?p=12887</guid>

					<description><![CDATA[<p>Publicity measures reach and volume. Public relations measures credibility and consequence.</p>
<p>The post <a href="https://yashuaib.com/2026/08/demarketing-rarara-pantami/">Demarketing Failure: How Rararas Hate-Driven Attack on Pantami Collapsed Instantly</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Demarketing Failure: How Rararas Hate-Driven Attack on Pantami Collapsed Instantly</strong><br />
By Yushau A. Shuaib</p>
<p>When a sponsored attack song backfires, it reveals everything about the sponsors and nothing damaging about the target.</p>
<p>A brief disclosure is necessary before I proceed. In December 2018, Jamilu Gwamna then Managing Director of the Kano Electricity Distribution Company (KEDCO) personally approved the removal and reinstallation of electric poles to support the expansion of the PRNigeria Centre in Kano. That gesture of institutional goodwill remains unforgettable. His spokesperson, Ibrahim Shawai, who still serves in that role today, has also been a long standing professional colleague. I state this up front because transparency about relationships is the foundation of credible commentary, and what I am about to say directly touches on the political contest in which Gwamna is now a participant.</p>
<p>I must also clarify my relationship with Isa Ali Pantami. I have closely monitored the evolution of Nigerias digital economy ecosystem since his days as Director General of NITDA and throughout his tenure as Minister of Communications and Digital Economy. That monitoring led to active promotion of legitimate achievements and a sustained effort to counter malicious narratives directed at him. It also resulted in a book documenting his trials and triumphs. My engagement with Pantami has always been based strictly on public service record nothing more, nothing less.</p>
<p>For more than two years, Pantami has openly signalled his intention to contest the governorship of Gombe State. There were early indications that Governor Muhammadu Inuwa Yahaya might not remain neutral in the APC primary. I raised this concern with the Governors spokesperson, Ismaila Misilli, during the launch of Pantamis books in Abuja in January 2024. Misilli consistently reassured me that the Governor would be fair to all aspirants.</p>
<p>When Shawai later informed me that Jamilu Gwamna would also be contesting after securing the APC ticket, I did what fairness required: I told him directly that any press release or material his candidate issued would be published on our platforms at no cost the same courtesy extended to Pantami, who had paid his dues in national service. Equity demanded nothing less.<br />
This week, precisely last Thursdays evening after Shawai discussed a release and a new photograph of his candidate with me which we published immediately a video began circulating less than twenty four hours later.</p>
<p>In it, APC Hausa praise singer Kahutu Rarara did not merely criticise Pantami; he accused him of drug addiction, alleged corruption, and issued thinly veiled threats of referral to anti corruption agencies. He then, in the same breath, lavished praise on Jamilu Gwamna, the APC governorship candidate. The sponsorship was not implied. It was announced.</p>
<p>The response was swift, fierce, and deeply instructive. Clerics who had previously criticised Pantami came out in his defence. Scholars who had held reservations issued statements of solidarity. Politicians in opposing camps expressed sympathy. Social media influencers with no particular allegiance condemned Rarara in terms sharper than anything he had directed at his target. Without spending a kobo or uttering a word in his own defence, Pantami gained more followers, more sympathisers, and more vocal supporters in forty eight hours than any conventional campaign event could have delivered.</p>
<p>The attack produced the exact opposite of its intended effect. This is not a coincidence. It is a textbook case of demarketing by incompetence a lesson written in real time for anyone willing to read it.</p>
<p>I have made this point repeatedly in professional settings, and it bears restating with the specificity this episode demands. There is a fundamental difference between publicity, where noise and trend matter, and public relations, where substance and credibility matter. Many politicians and campaign managers behave as though the two are interchangeable assuming that anyone with a large audience or a talent for generating noise is automatically a useful campaign instrument. This is a costly error.</p>
<p>Publicity measures reach and volume. Public relations measures credibility and consequence.<br />
A praise singer with hundreds of thousands of followers can generate trend after trend, but if his credibility is already compromised, every trend he generates carries the stench of that compromise. The audience does not simply receive the message; it filters it through what it already knows about the messenger. When a campaign instrument is perceived as mercenary, every message it carries is contaminated.</p>
<p>Kahutu Rarara is not an artist in the tradition of musicians who use their platforms to advocate justice or accountability. He is, by his own pattern, a hired tongue available to praise whoever pays and to attack whoever his current patron designates. He has performed this function against former Kano Governors Ibrahim Shekarau and Rabiu Musa Kwankwaso, among others. In each case, those he vilified were, in other seasons, recipients of his flattery when patronage flowed in their direction. Nigerians are not unaware of this. His credibility as an independent voice is precisely zero. That is why there can be no basis for comparing a global musical icon like Davido with Rarara after their public clash in June 2026 over Nigerias kidnapping crisis.</p>
<p>Any campaign strategist who deployed him for this assignment either failed to conduct the most basic perception audit or conducted one and ignored it. Either way, the professional failure belongs to the architects of the strategy not to Rarara, who simply did what Rarara does.</p>
<p>While publicity chases attention, public relations earns trust. And the most damaging form of demarketing is when an opposition relies on a weak, hate-driven campaigner who resorts to ignorance, arrogance, and indecency. Such tactics almost always backfire, instantly boosting public sympathy and solidarity for the reputable competitor without them spending a single penny. That is exactly what we are witnessing in the case of Rararas attack song against Pantami.</p>
<p><em><strong>Yushau A. Shuaib is the author of Pantami: Trials &amp; Triumphs of a Digital Economy Maestro. Email: yashuaib@yashuaib.com</strong></em></p>
<p>The post <a href="https://yashuaib.com/2026/08/demarketing-rarara-pantami/">Demarketing Failure: How Rararas Hate-Driven Attack on Pantami Collapsed Instantly</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">12887</post-id>	</item>
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		<title>NUJ Summit: When Security Chiefs Avoided the Press by YAShuaib</title>
		<link>https://yashuaib.com/2026/06/nuj-summit-security/</link>
		
		<dc:creator><![CDATA[Yushau A Shuaib]]></dc:creator>
		<pubDate>Sun, 21 Jun 2026 11:53:29 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Media/PR]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[FOSSRA]]></category>
		<category><![CDATA[NUJ]]></category>
		<category><![CDATA[Security Summit]]></category>
		<guid isPermaLink="false">https://yashuaib.com/?p=12885</guid>

					<description><![CDATA[<p>It is expected that next time an invitation is extended, they will honour itespecially when it comes from a respected and trusted ally whose partnership is vital to national security.</p>
<p>The post <a href="https://yashuaib.com/2026/06/nuj-summit-security/">NUJ Summit: When Security Chiefs Avoided the Press by YAShuaib</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>NUJ Summit: When Security Chiefs Avoided the Press</strong><br />
By Yushau A. Shuaib</p>
<p>Crisis communication teaches one hard truth: silence doesn&#8217;t calm a crisis; it fuels it. When leaders fail to engage, their silence is easily read as indifference. That was the uncomfortable impression some participants felt during the second day of the recent National Security Summit organised by the Nigeria Union of Journalists (NUJ) in Abuja, where senior security officials were absent.</p>
<p>Were security chiefs concerned that journalists might demand answers about the persistent allegations linking illegal mining activities in bandit-prone areas to the financing of criminal networks? Could they have been uncomfortable addressing claims that some retired and serving security personnel have been implicated, directly or indirectly, in the worsening insecurity across the country?</p>
<p>Could they also have feared being asked whether the nation&#8217;s democratic authorities and security leadership possess the political will and operational latitude required to confront these monumental challenges, especially amid claims that some major financiers and sponsors are known yet remain untouchable?</p>
<p>And what about the resurgence of mass abductions and kidnappings, particularly in schools spreading beyond their traditional epicentres, raising concerns about whether these attacks are being orchestrated for political motives or illicit financial gain?</p>
<p>While there may be no evidence to support such suspicions, insecurity thrives in the shadows where transparency is absent. The summit, themed &#8220;Media and Security Agencies as Partners in Nation Building,&#8221; was conceived as a platform to foster understanding between two institutions whose responsibilities frequently intersect: the media and the security services.</p>
<p>The opening day was impressive. It drew a diverse audience of journalists, academics, communication specialists, development partners, security personnel, and government officials. The Minister of Information and National Orientation, Malam Mohammed Idris Malagi, was the most senior figure in attendance, adding weight to the proceedings. Discussions focused on strategic communication, responsible journalism, national security, and the importance of collaboration in addressing Nigeria&#8217;s complex security challenges.</p>
<p>However, the second day, which was designed as the technical session devoted specifically to national security issues, presented a different picture. The security chiefs whose institutions were central to the conversation were conspicuously absent. More disappointing was the fact that many of them were neither physically present nor represented.</p>
<p>Ironically, the discussions that day could have benefited enormously from their participation. The keynote speaker, Mr. Musikilu Mojeed, President of the International Press Institute (IPI) Nigeria, delivered a well-researched paper on the delicate relationship between the media and security institutions. He examined several historical and contemporary cases that highlighted tensions, misunderstandings, and occasional confrontations between journalists and security agencies.</p>
<p>During his presentation, he referenced the controversial 2014 incident in which security operatives intercepted newspaper distribution vehicles, an episode that drew widespread criticism from media organisations and civil society groups.</p>
<p>What Mr. Mojeed perhaps did not know was that one of the principal actors in that period, former Director of Defence Information, Major General Chris Olukolade (rtd.), was quietly seated at the back of the hall with a former Director of Naval Information, Commodore Kabir Aliyu (rtd.). I was privileged to sit beside them as the presentation progressed.</p>
<p>General Olukolade, currently the Chairman of the Centre for Crisis Communication (CCC) is not known for reopening old controversies. In fact, he has consistently avoided public discussions about many military operations and sensitive decisions from previous eras. Yet, on this occasion, he felt compelled to provide clarification.</p>
<p>When given the microphone, he explained that at the time, during the administration of Goodluck Jonathan, security agencies were grappling with evolving terrorist tactics, including intelligence reports suggesting that insurgents were exploring unconventional methods of transporting weapons and logistics across the country.</p>
<p>More importantly, he revealed something that many critics may not have known: the security command later acknowledged public concerns over the incident and apologised. According to him, lessons were learned, and safeguards were introduced to ensure that such actions would not recur. He added that dialogue often achieves what assumptions cannot.</p>
<p>To my surprise, I was also invited to the podium to contribute to the discussion on media-security relations. My intervention was modest. Rather than focusing on disagreements, I chose to highlight examples of productive collaboration between journalists and security agencies through the Forum of Spokespersons of Security and Response Agencies (FOSSRA), an initiative once chaired by General Olukolade and later by the late Major General Abubakar Rabe.</p>
<p>I remembered the professionalism of editors who placed national interest above sensational headlines. One notable example involved a senior editor of ThisDay Newspaper, Ms Ijeoma Nwogwugwu, who received a late-night request in June 2013 from military authorities regarding a specific word used in a report on insurgency operations. The concern was that publishing certain details could jeopardise an ongoing mission. After reviewing the implications, the newspaper agreed and made the adjustment. The operation was subsequently adjudged successful.</p>
<p>I also recalled my May 2014 visit to Premium Times&#8217; headquarters after a report on an alleged mutiny by soldiers in Borno State. At the time, I passionately appealed to the newspaper&#8217;s leadership to consider replacing the word &#8220;mutiny&#8221; with &#8220;protest&#8221; because of the severe legal implications of mutiny under military law. While the then Managing Editor, Musikilu Mojeed, listened attentively and showed understanding, the story had already gained traction elsewhere. Eventually, some of the affected soldiers were convicted of mutiny.</p>
<p>Similarly, I recounted how Mallam Hamza Idris, then Daily Trust Bureau Chief in Borno in February 2015, filed what appeared to be a routine report. Security officials later raised concerns that the unpublished story, though harmless on the surface, could inadvertently expose troop movements and operational plans. After assessing the potential consequences, the editorial leadership of Weekend Daily Trust sacrificed what was scheduled to be a front-page lead in the interest of national security.</p>
<p>That same year, two Nigerian journalists working for foreign media were briefly detained in a Borno hotel, an action taken purely for their safety, though widely misinterpreted. During major anti&#8209;insurgency operations, senior media executives were routinely briefed. And despite criticisms of Sahara Reporters&#8217; style, its publisher, Omoyele Sowore, often showed genuine concern for national security. The then NGE President, Femi Adesina, and the Dean of Bureau Chiefs, Yusuf Alli, can attest to the trust and confidentiality that defined those engagements.</p>
<p>The cooperation between the media and security agencies, supported by broader inter&#8209;agency coordination through FOSSRAhelped reduce conflict and contributed significantly to the recovery of dozens of towns from terrorist control ahead of the 2015 election. Although FOSSRA was last chaired by General Rabe before being abandoned under the Buhari administration, its strategic value was clear. Recognising this, NSA Malam Nuhu Ribadu pragmatically revived the mechanism with the Centre for Crisis Communication (CCC) as technical partner. Unfortunately, that effort was later undermined by unprofessional insiders whose motives remain questionable.</p>
<p>These examples demonstrate that the relationship between the media and security agencies has not always been characterised by hostility. There have been countless instances of cooperation, understanding, and mutual respect.</p>
<p>That is precisely why the absence of serving security chiefs from the second day of the summit was disappointing. The gathering offered a rare opportunity for frank conversations, confidence-building, and institutional learning. Meanwhile, the communiqu issued at the end of the two-day summit, signed by NUJ President Comrade Alhassan Yahaya Abdullahi, captured many of the concerns raised during the discussions. Most importantly, participants reaffirmed that national security and sustainable development depend on strong, transparent, and accountable partnerships among the media, security agencies, government institutions, and citizens.</p>
<p>It is expected that next time an invitation is extended, they will honour it, especially when it comes from a respected and trusted ally whose partnership is vital to national security.</p>
<p><em><strong>Yushau A. Shuaib is the author of An Encounter with the Spymaster. yashuaib@yashuaib.com</strong></em></p>
<p>The post <a href="https://yashuaib.com/2026/06/nuj-summit-security/">NUJ Summit: When Security Chiefs Avoided the Press by YAShuaib</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
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		<title>Nkechi Ali-Balogun: The African PR Amazon @70 By Yushau A. Shuaib</title>
		<link>https://yashuaib.com/2026/05/nkechi-ali-balogun/</link>
		
		<dc:creator><![CDATA[Yushau A. Shuaib]]></dc:creator>
		<pubDate>Wed, 20 May 2026 02:59:07 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Media/PR]]></category>
		<category><![CDATA[Profiles]]></category>
		<category><![CDATA[NIPR]]></category>
		<category><![CDATA[Nkechi Ali-Balogun]]></category>
		<guid isPermaLink="false">https://yashuaib.com/?p=12827</guid>

					<description><![CDATA[<p>At 70, Nkechi Ali-Balogun remains not only relevant but remarkably inspirational. May her wisdom continue to illuminate the path for generations of communication professionals across Africa.</p>
<p>The post <a href="https://yashuaib.com/2026/05/nkechi-ali-balogun/">Nkechi Ali-Balogun: The African PR Amazon @70 By Yushau A. Shuaib</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Nkechi Ali-Balogun: The African PR Amazon @70 By Yushau A. Shuaib</strong></p>
<p>It never crossed my mind that Nkechi Ali-Balogun had turned 70 when she recently called me over promotional items for one of her professional initiatives. Her voice was as energetic, composed, and intellectually sharp as ever. It was therefore with pleasant shock that I later stumbled on congratulatory messages circulating across platforms of the African Public Relations Association (APRA) announcing that the respected PR icon clocked 70 on May 19, 2026.</p>
<p>For over two decades, I have regarded her as one of the most inspiring personalities and role models in public relations practicenot only in Nigeria but across Africa. Calm, calculated, graceful, yet firm in conviction, she possesses that rare ability to welcome constructive criticism wholeheartedly while remaining deeply committed to professionalism and ethical communication.</p>
<p>One memorable encounter between us further revealed the depth of her character.</p>
<p>In 2023, she expressed reservations over a perception survey conducted by interns of Spokespersons Digest on the campaign flyers of aspirants contesting for the presidency of the Nigerian Institute of Public Relations ahead of the Institutes Annual General Meeting scheduled for August 24, 2023.</p>
<p>The survey involved 25 Mass Communication undergraduates undergoing internship training at PRNigeria Centres in Abuja and Kano. The interns were asked to evaluate the campaign materials of the two frontline contenders for the NIPR presidency: Dr. Ike Neliaku and Mrs. Nkechi Ali-Balogun.</p>
<p>The interns generally considered Ali-Baloguns flyers aesthetically appealing because of their simplicity, elegant colour combination, and restrained messaging. However, they also observed that the materials contained limited personal branding information. Her name appeared abbreviated and less prominent, while there were fewer descriptive slogans projecting her personality and professional credentials.</p>
<p>Interestingly, some female respondents interpreted the absence of flamboyant catchphrases as deliberate and strategica subtle departure from the intimidating self-glorification often associated with Nigerian political campaigns.</p>
<p>Yet, the concluding editorial interpretation of the survey did not sit well with her.</p>
<p>When she called me, she argued passionately that the overall framing appeared to demarket her candidacy beyond the objective assessment made by the interns. But what struck me most was not her complaintit was her maturity. Despite her reservations, she commended the young interns for their effort and even expressed willingness to support their aspirations and professional growth.</p>
<p>That singular conversation strengthened our professional relationship.</p>
<p>In fact, in a deliberate effort to prove that I neither influenced nor manipulated the editorial position of the interns, I later wrote a personal opinion article titled NIPR Presidency: Between Nkechi Ali-Balogun and Ike Neliaku, which was published in several national newspapers.</p>
<p>In that article, I described her as the quintessential woman in public relationsa title I still believe fits perfectly.</p>
<p>Over the years, our paths have crossed repeatedly at national and international PR events. One enduring quality about Nkechi Ali-Balogun is her generosity of spirit. She never hesitates to encourage good performance, thoughtful presentations, or innovative ideas. Her commendations are sincere, and her criticisms are usually constructive.</p>
<p>A Fellow of NIPR and a respected senior member of APRA, Ali-Balogun is the Principal Consultant and Chief Executive Officer of NECCI Limited, a Lagos-based public relations consultancy that has remained influential in strategic communication and corporate reputation management.</p>
<p>Before establishing herself fully in consultancy, she built an impressive corporate career, serving as Head of Corporate Affairs at the Nigerian Export-Import Bank and later at Equitorial Trust Bank. Earlier still, she spent five years at the Nigerian Television Authority as a producer, scriptwriter, and consultantan experience that sharpened her media intelligence and storytelling skills. She is currently Chairperson/CEO Public Relations Consultants of Nigeria (PRCAN).</p>
<p>Academically, she remains equally accomplished. She earned a first degree in English/Education and a Masters degree in Mass Communication from the University of Lagos, an MBA in Management from the University of Nigeria, and later obtained a PhD in Mass Communication from the University of Lagos. She also attended the prestigious Frank Jefkins School of Public Relations in London.</p>
<p>Ali-Baloguns professional journey is deeply intertwined with the growth of public relations practice in Nigeria and Africa. With over three decades of experience, she has not only built a flourishing career but has also contributed immensely to institutional development, ethical communication, and professional mentoring.</p>
<p>She made history as the first female Chairperson of the Lagos State Chapter of NIPR, where she demonstrated strategic leadership, organisational discipline, and a passion for professional excellence. Her tenure remains one of the reference points for effective chapter administration within the Institute.</p>
<p>In 2023, she again broke barriers by becoming the first woman ever to contest for the presidency of NIPR. Her candidacy attracted widespread support from notable PR groups and professionals, including women-focused communication networks and industry associations. Her seven-point agenda centred on institutional relevance, gender inclusion, capacity building, and digital transformation within the profession.</p>
<p>Though she did not emerge victorious, her candidacy itself altered the psychology of leadership possibilities within the Institute. She proved that competence, courage, and credibility matter more than entrenched traditions.</p>
<p>Beyond titles and achievements, Ali-Balogun remains passionate about mentoring the next generation. Through the NECCI Public Relations Roundtable and her widely respected platform, Chat with NAB, she continues to shape conversations around leadership, communication ethics, branding, and strategic influence.</p>
<p>Indeed, Nkechi Ali-Balogun deserves the fitting title of an African PR Amazon.</p>
<p>Not merely because she is influential, but because she embodies exceptional courage, resilience, elegance, and intellectual strength in strategic communication. She has consistently spoken truth to power with dignity while building bridges across professional divides. The calibre of personalities that honour her annual engagements reflects the respect she commands across sectors and across borders.</p>
<p>On behalf of the management and staff of Image Merchants Promotion Limitedpublishers of PRNigeria, Economic Confidential, Spokespersons Digest, and Tech Digest, under the chairmanship of respected communication scholar, Sule Yau SuleI celebrate a woman whose life exemplifies professionalism, mentorship, service, and sacrifice for nation-building.</p>
<p>At 70, Nkechi Ali-Balogun remains not only relevant but remarkably inspirational. May her wisdom continue to illuminate the path for generations of communication professionals across Africa.</p>
<p>Yushau A. Shuaib, author of &#8221; Dozen Tips for Media Relation&#8221; and &#8220;,Award-Winning Crisis Communication Strategies.&#8221;<br />
yashuaib</p>
<p>The post <a href="https://yashuaib.com/2026/05/nkechi-ali-balogun/">Nkechi Ali-Balogun: The African PR Amazon @70 By Yushau A. Shuaib</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">12827</post-id>	</item>
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		<title>Shettiman Dukawuya @30: Linking Three Regions and Generations</title>
		<link>https://yashuaib.com/2026/03/shettiman-dukawuya/</link>
		
		<dc:creator><![CDATA[Yushau A. Shuaib]]></dc:creator>
		<pubDate>Sun, 29 Mar 2026 06:51:51 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Media/PR]]></category>
		<category><![CDATA[Profiles]]></category>
		<category><![CDATA[Youths]]></category>
		<category><![CDATA[Dukawuya]]></category>
		<category><![CDATA[Gidado Yushau]]></category>
		<category><![CDATA[Shettiman Dukawuya]]></category>
		<guid isPermaLink="false">https://yashuaib.com/?p=12784</guid>

					<description><![CDATA[<p>In recognition, the community resolved to confer upon him the traditional title of Shettiman Dukawuya.</p>
<p>The post <a href="https://yashuaib.com/2026/03/shettiman-dukawuya/">Shettiman Dukawuya @30: Linking Three Regions and Generations</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
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										<content:encoded><![CDATA[<p><strong>Shettiman Dukawuya @30: Linking Three Regions and Generations</strong><br />
By Yushau A. Shuaib</p>
<p>Thirty years ago, a quiet message travelled from the ancient community of Dukawuya in Kano: a child had been born. It was an ordinary announcement, yet it emerged from a place that has never been ordinary.</p>
<p>Dukawuya is one of the historic gatewaysKofathat once guarded the ancient walls of Kano against foreign invaders. Long before modern cities grew noisy with human traffic, Dukawuya stood as a sentinel of history, culture, and resilience. Even today, it occupies a unique intellectual geography. To its south stands Bayero University Kano (BUK); to the west, the Federal University of Education (formerly ATC/ABU); to the east, Kano Polytechnic; and to the north, the Women Teachers College (WTC) and Government Secondary School Dukawuya. Few communities in Nigeria are so completely encircled by institutions of learning. It is no exaggeration that Dukawuya is rightly described as the Centre of Education in Kano.</p>
<p>It was in this cradle of knowledge that the newborn was named Gidado, after a man remembered for his integrity during the Abacha administration. His educational journey began in two worlds at once. In the mornings, he attended Stella Maris, a Christian school in Garki, Abuja. By afternoon, he joined young pupils studying the Quran in the traditional Almajiri&#8209;style setting in Wuye. Two systems. Two philosophies. Two streams of knowledge flowing into the same young mind. This early exposure to diversity would later define his worldview.</p>
<p>After primary school, he moved to Command Secondary School, Asokoro, where the culture of military discipline sharpened his sense of responsibility. Yet his parents, determined to expose him to broader experiences, later enrolled him in Alhaji Akilu Islamic School in Modibbo, Kanoa rural environment where life was simpler, harsher, and deeply instructive. From there, he returned to Abuja to complete his secondary education at Nigeria&#8209;Ghana College. Each school left its imprint: faith, discipline, resilience, and curiosity.</p>
<p>With strong results, he gained admission into BUK to study Sociology and Mass Communication. Immersed in a new academic ecosystem, his performance improved steadily, surprising even those who had watched his earlier journey.</p>
<p>But destiny had its own interruptions. At the time, Boko Harams insurgency was spreading fear across Northern Nigeria. Schools, markets, and security formations were under attack. The Federal University of Education, just a short distance from Dukawuya, was among the institutions targeted by suicide bombers. Concerned for his safety, his parents made a decisive move: they relocated him to Baze University, Abuja.</p>
<p>There, he continued his studies in Mass Communication and graduated with a Second Class Upper. His academic curiosity later took him beyond Nigerias borders to the University of Westminster in London, where he earned a Masters degree in Media Campaigning and Social Change.</p>
<p>Yet education alone does not define a life. His career spans impactful roles as an intern and trainee at leading media organizations, including Premium Times, Daily Trust, and BBC London. During his National Youth Service Corps (NYSC) year at Government House, Minna, he worked under a mentor who remains his current boss, learning the intricacies of crisis communication, strategic media engagement, and reputation management.</p>
<p>But his true passion was beginning to reveal itself: digital journalism. From that passion emerged Youth Digest, a platform he created to inspire young Nigerians through engaging stories and practical skills. Soon after, he launched the Campus Journalism Awards (CJA) and the Youth Digest Dialogue Initiative, both aimed at empowering young communicators across the country.</p>
<p>Determined to pursue deeper, more impactful journalism, he founded News Digest, a platform that gained more attention than anticipated. At one point, his work led to a confrontation with security operatives. He was arrested in Abuja and transported to Ilorin over a report investigated by award&#8209;winning journalist Alfred Olufemi. A court case followed, producing an initial unfavourable judgment before being overturned on appeal.</p>
<p>Even earlier, a case of mistaken identity had placed him under interrogation by the then CSP Tunde Disu&#8209;led Rapid Response Squad (RRS) in Lagos. After careful questioning, he was cleared by the officer who is now the Inspector&#8209;General of Police. For a young journalist, these encounters were less frightening than they were instructive.</p>
<p>Meanwhile, his communication skills were opening new doors. He participated in the World PR Forum in Ghana and the UN Young Assembly in Washington, consulted for organisations and brands, and steadily built a reputation in strategic communication. His roles later included Social Media Coordinator for Baze University, Chief Communication Adviser for CISLAC/Transparency International and Special Assistant to the Director&#8209;General of Voice of Nigeria, Mallam Jibrin Baba Ndacea mentor whose influence he acknowledges with deep respect.</p>
<p>Recognition soon followed, including a 30 Under 30 Young Communicator honour.</p>
<p>But perhaps the most meaningful recognition came from home. During the holy month of Ramadan, a message arrived from Sarkin Kofar Dukawuya, Alhaji Bello Maitama. The letter praised his familys contributions to the community and the pride they had brought to the ancient gate that once defended Kano. In recognition, the community resolved to confer upon him the traditional title of <em><strong>Shettiman Dukawuya.</strong></em></p>
<p>The title carries deep symbolism. Though his grandparents were born in the Ilorin Emirate and his ancestry traces back to the Kanuri people of Bornowhere Shettima signifies leadership and scholarshiphe and his father were born in Kano. His family is the custodian of the oldest Quran in Ilorin, brought from Kanem&#8209;Bornu by their forefathers. Thus, the honour connects three regions, three cultures, and generations of history.</p>
<p>Today, March 29, 2026, as he turns thirty, I reflect not only on the years that have passed but on the journey that continues. I celebrate my son, <em><strong>Gidado Yushau Shuaib</strong></em>, for the discipline he has shown, the challenges he has endured, and the honours he has brought to our family and community.</p>
<p>To Shettiman Dukawuya, I say: May your path continue to be guided by knowledge, humility, and service. And may the next chapters of your story be even more remarkable than the first thirty years.</p>
<p>Above all, to the Dukawuya Community, we remain deeply grateful for this great honour.</p>
<p><strong><em>Yushau A. Shuaib is the author of &#8220;A Dozen Tips for Media Relations&#8221; yashuaib@yashuaib.com</em></strong></p>
<p>The post <a href="https://yashuaib.com/2026/03/shettiman-dukawuya/">Shettiman Dukawuya @30: Linking Three Regions and Generations</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
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		<title>The Trials of Dasuki and Malami  A Study in Nemesis: What You Do Unto Others</title>
		<link>https://yashuaib.com/2026/03/trials-dasuki-malami/</link>
		
		<dc:creator><![CDATA[Yushau A. Shuaib]]></dc:creator>
		<pubDate>Sat, 28 Mar 2026 12:02:39 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Media/PR]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Rejoinders]]></category>
		<category><![CDATA[Abubakar Malami]]></category>
		<category><![CDATA[Nasir Elrufai]]></category>
		<category><![CDATA[Sambo Dasuki]]></category>
		<guid isPermaLink="false">https://yashuaib.com/?p=12782</guid>

					<description><![CDATA[<p>Dasuki was eventually released on Christmas Eve 2019, after Buharis re&#8209;election. His freedomcoming after more than four years in detentionfelt less like justice and more like a political calculation that had finally run its course.</p>
<p>The post <a href="https://yashuaib.com/2026/03/trials-dasuki-malami/">The Trials of Dasuki and Malami  A Study in Nemesis: What You Do Unto Others</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
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										<content:encoded><![CDATA[<p><strong>The Trials of Dasuki and Malami  A Study in Nemesis: What You Do Unto Others</strong><br />
By Yushau A. Shuaib</p>
<p>Some call it the law of karma. I prefer the older formulation: what you do unto others shall, in time, be done unto you. Nigerias recent political history offers few more instructive illustrations of this truth than the parallel fates of Sambo Dasuki and Abubakar Malami.</p>
<p>Those expressing sympathy for former Attorney&#8209;General of the Federation, Abubakar Malami, over his current ordeal with the EFCC and the DSS may have conveniently forgotten what befell former National Security Adviser (NSA), retired Colonel Sambo Dasukiarrested barely a day after handing over office. His story remains one of the most troubling indictments of executive overreach in Nigerias democratic era: a case study in how personal vendetta, political score&#8209;settling, and institutional disregard for judicial authority can be disguised as the pursuit of justice.</p>
<p>The roots of the Dasuki saga run deep into Nigerias military past. Dasuki played a significant role in financing and facilitating the 1983 coup that brought General Muhammadu Buhari to power according to retired Colonel Mustapha Jokolo, Buharis former ADC. He was also involved in the 1985 countercoup that removed Buhari and installed General Ibrahim Babangida, though he was not among those who physically arrested Buhari. Colonel Abdulmumini Aminu, who led that operation, confirmed that he and three others actually carried out the arrest without Dasuki. These historical details matter because the bitterness they produced never fully disappeared.</p>
<p>Dasuki was arrested in late 2015 and charged with money laundering over the alleged diversion of arms&#8209;procurement funds during the Jonathan administration. What his accusers refused to acknowledge, however, was that during his tenure as NSA dozens of towns were successfully reclaimed from terrorists. It was also a period when banditry had not yet taken root in the Northwest or North&#8209;Centralan insecurity trend that escalated only later under the Buhari administration.</p>
<p>While the allegations against Dasuki appeared serious on paper, what followed was far worse: a systematic assault on the rule of law.</p>
<p>Multiple courts granted him bail. He met every condition. Yet each time, he was immediately re&#8209;arrested without any new charges. This cycle continued until he became the only public official in Nigerian history to remain in detention despite bail orders from four different courts, including the ECOWAS Court.</p>
<p>In a particularly troubling twist, Malami falsely claimed in a VOA interview that Dasuki had killed 100,000 people and justified his continued detentiondespite multiple bail orderson national&#8209;security grounds. This misinformation and media&#8209;trial posture led to his summons before the LPDC in 2019, where he eventually recanted.</p>
<p>President Buhari later made the administrations stance explicit during a televised media chat, declaring that Dasuki would not be released regardless of court orders and describing him as a security risk. It was a rare moment when executive contempt for judicial authority was openly acknowledged.</p>
<p>Beyond the physical detention, the Buhari era normalised media trialswhere citizens were convicted in the court of public opinion long before any judge had ruled. The EFCC and the DSS were the most notorious instruments of this strategy.</p>
<p>The case of Colonel Nicholas Ashinze illustrates this vividly. Ashinze, a military intelligence officer who played a key role with technical partners in operations that reclaimed territories from Boko Haram, found himself facing charges even as the EFCC issued a statement so inaccurate that it provoked a rare judicial rebuke.</p>
<p>Justice Gabriel Kolawole condemned the EFCCs conduct, describing its statement against Ashinze as scandalous and prejudicial to fair trial. He ordered the agency to apologise publicly to the officer and suspended the trial. The EFCC complied, attributing the falsehoods to an internal mix&#8209;up.</p>
<p>Similarly, the arms probe panel under ONSA, chaired by one Air Vice Marshal Jon Odeh, was disbanded after members were themselves indicted for receiving bribes from individuals they were investigating. These episodes underscored the institutional impunity that characterised the period.</p>
<p>Perhaps the most heartbreaking dimension of Dasukis ordeal was the treatment of his father, the late Alhaji Ibrahim Dasukiformer Sultan of Sokoto and one of Nigerias most revered traditional and Islamic leaders. Despite repeated appeals, he was denied permission to visit his son in detention. He died without seeing him.</p>
<p>This act was widely condemned as unnecessary crueltyan example of how political rivalry had crossed into something far more callous.</p>
<p>By contrast, when the current administration of President Bola Ahmed Tinubu detained former Kaduna Governor Nasir el-Rufai over corruption charges, he was immediately released following his mothers death. I welcomed the gesture, while wishing that the mercy had come earlier and that no public official should spend more than a month in custody merely awaiting trial. The standard of decency we apply must be consistent, regardless of who occupies the dock.</p>
<p>Dasuki was eventually released on Christmas Eve 2019, after Buharis re&#8209;election. His freedomcoming after more than four years in detentionfelt less like justice and more like a political calculation that had finally run its course.</p>
<p>Contrast this with the treatment of Abubakar Malami, who served as Attorney&#8209;General and Minister of Justice from 2015 to 2023. In 2025, Malami was arrested by the EFCC on allegations ranging from corruption and acquisition of exotic properties to terrorism&#8209;related offences and illegal possession of firearms.</p>
<p>The irony is unmistakable. Malami was the chief law officer who authorised and supervised the prosecution of Dasuki. He wielded the machinery of state prosecution against perceived opponents for eight years. Now he sits where they once saton the receiving end of the same system he helped to shape.</p>
<p>Yet there is a crucial difference. Within two months, Malami was granted bail by both the EFCC and the DSS. There were no sensational media trials. No re&#8209;arrests after meeting bail conditions. No presidential declarations that he would remain detained regardless of court orders. Whatever one thinks of the current administrations handling of the matter, the contrast with the Dasuki precedent is stark.</p>
<p>The Buhari administrations disregard for due process extended beyond political opponents. On June 9, 2016, the Nigerian Army summarily retired 38 senior officersnine major generals, eleven brigadier generals, seven colonels, and eleven lieutenant colonels. They learned of their retirement through the media. Despite vague allegations of professional corruption, none was formally accused, charged, or tried under military law.</p>
<p>These were decorated officers. Colonel Mohammed Suleiman had foiled a Boko Haram attack on Aso Rock. Colonel Danladi Hassan had led troops in reclaiming territories, while Lt. Colonel Mohammed Abdulfatai commanded a special counterinsurgency operation in Konduga that resulted in the elimination of more than 200 terrorists in December 2014. Yet they were dismissed without the dignity of a fair hearing.</p>
<p>The National Industrial Court ruled six times that the retirements were unlawful and ordered reinstatement with full benefits. The Senate and House of Representatives reached the same conclusion. The Army ignored them all. One officer, Ojebo Ochankpa, died in 2017 still awaiting justice.</p>
<p>Nearly a decade later, most remain unreinstatedvindicated by every court, yet denied the justice those courts prescribed.</p>
<p>This is the legacy of the administration that Malami served and defended. By any honest measure, it was one of the most lawless periods in Nigerias democratic history.</p>
<p>While we must insist that Malami receive the fair trial that Dasuki was denied, we must also demand accountability for those who orchestrated the abuses of the pastnot through fresh lawlessness, but through the very institutions they once undermined.</p>
<p>What you do unto others shall be done unto you. The real question is whether, this time, we will do it better.</p>
<p><em><strong>Yushau A. Shuaib is the author of &#8220;An Encounter with the Spymaster&#8221; Email: yashuaib@yashuaib.com</strong></em></p>
<p>The post <a href="https://yashuaib.com/2026/03/trials-dasuki-malami/">The Trials of Dasuki and Malami  A Study in Nemesis: What You Do Unto Others</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">12782</post-id>	</item>
		<item>
		<title>2027 Elections: The Fear of Trump, Werekaci and Nigerian Politics By YAShuaib</title>
		<link>https://yashuaib.com/2026/03/trump-werekaci-nigeria/</link>
		
		<dc:creator><![CDATA[Yushau A. Shuaib]]></dc:creator>
		<pubDate>Sun, 08 Mar 2026 09:56:48 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Global Perspective]]></category>
		<category><![CDATA[Media/PR]]></category>
		<category><![CDATA[Shettima]]></category>
		<category><![CDATA[Tinubu]]></category>
		<category><![CDATA[Trump]]></category>
		<guid isPermaLink="false">https://yashuaib.com/?p=12777</guid>

					<description><![CDATA[<p>The fear of Trump is not the beginning of wisdom. But it is time to tread carefully, with clear eyes and a steady hand.</p>
<p>The post <a href="https://yashuaib.com/2026/03/trump-werekaci-nigeria/">2027 Elections: The Fear of Trump, Werekaci and Nigerian Politics By YAShuaib</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>2027 Elections: The Fear of Trump, Werekaci and Nigerian Politics</strong><br />
By Yushau A. Shuaib</p>
<p><em>The fear of Trump is not the beginning of wisdom. But it is time to tread carefully, with clear eyes and a steady hand.</em></p>
<p>As a child, whenever I refused to eat or take bitter traditional medicine, my mother would threaten to call Werekacithe unstable and aggressive man who lived at the end of our street. The fear alone was enough to make me comply instantly. I simply obeyed anything out of fear.</p>
<p>Years later, I have come to recognise that Werekaci has many faceson social media, in political spaces, and sometimes in the corridors of global power. The psychology remains the same: invoke a frightening name and watch people abandon their better judgment.<br />
It is through this prism that I now view the growing anxiety in certain Nigerian circles over the posture of United States President Donald Trump toward Nigeriaand the implications this anxiety may have for our 2027 general elections.</p>
<p>Recently, after publishing a series of opinion articles challenging the so-called Christian genocide narrative promoted by separatist advocates and ethno-religious agitators, my social media pages were flooded with coordinated hostility. Within less than an hour of one post, more than 500 abusive comments appearedattacking not only me but also my family, culture, faith, region and even my country.</p>
<p>Some thoughtful readers later pointed out that most of the accounts were fake, bots and faceless handles with no real constituency. Since then, I have adopted a simple rule: I welcome criticism from people of reason, but I delete reckless and bad-faith attacks from extremists.</p>
<p>The same psychology of manipulation appears to be shaping parts of the discourse around Nigeria and President Trump, whose derogatory remarks about our country are well-documented. In earlier writings, I addressed several of these claims, particularly his repeated references to protecting Nigerian Christians without acknowledging Muslim victims of violence. What is troubling is that some Nigerians now amplify such narratives for domestic political advantage.</p>
<p>When American forces reportedly launched a strike in Sokoto on the eve of Christmas, Trump quickly addressed a Christian audience, invoking what he claimed he could do. Yet Sokoto is neither the epicentre of terrorism nor a major banditry hotspot in Nigeria. The target appeared deliberately symbolic because of its Islamic heritage.</p>
<p>So far, the Nigerian government has gone to extraordinary lengths to placate Washington. Officials have repeatedly shuttled to the United States, hosted American lawmakers in Nigeria, and spent substantial sums on U.S. lobbying firms. Nigeria has also conceded ground on arms-procurement decisions, facilitated the release of Catholic schoolchildren, and even allowed American troops to operate on its soilan unprecedented development in our history. Yet the so-called Christian-genocide campaign has continued to resurface.</p>
<p>Then, on Wednesday, March 4, 2026, as Muslims were leaving a mosque after breaking their Ramadan fast in Ngoshe, Borno State, terrorists slaughtered the Imam and several worshippers while abducting more than 100 women and children. There was no comparable outcrynot from American lawmakers and certainly not from President Trump. The silence was both deafening and revealing: the tragedy simply did not fit the narrative being promoted. But the truth remains clearMuslim lives, to them, appear not to matter.</p>
<p>Meanwhile, among the most reckless accusations circulating on my posts is the claim that Muslims are complicit in terrorism. I do not dignify such claims with extended debate. Long before Boko Haram became a household name, I had written extensively condemning those who falsely invoke Islam to justify violence. These writings appeared in major Nigerian newspapers.</p>
<p>During the ethno-religious conflicts that spread from Maiduguri to Onitsha in 2006, precisely twenty years ago, one of my articles titled <a href="https://yashuaib.com/2006/03/killing-in-the-name-of-the-devil/" target="_blank" rel="noopener"><em><strong>Killing in the Name of the Devil</strong></em></a> appeared in national newspapers, including <em>The Punch, Leadership, Daily Sun, Vanguard, Financial Standard, Daily Trust, and Daily Champion,</em> among others. The article remains accessible on my blog, yashuaib.com, complete with the publication dates.</p>
<p>Over the years, I have written about Boko Haram, banditry, and the Nigerian states failures in counter-terrorismalways as a proud Northern Muslim guided by the Quranic injunction that states: <em>Fear a tumult which will affect not only those who caused it, but also the innocent among you.</em> (Quran 8:25).</p>
<p>Ironically, when I criticise my own people, some critics cheer me. But the moment I point out similar flaws in theirs, those cheers quickly turn into outrage. I have never been hypocritical on this matter. I do not tolerate bullying whether institutional, political, or digitaland I do not argue with fools.</p>
<p>Northerners, contrary to certain stereotypes, are far more tolerant than the fanatics often portrayed in social media debates. The behaviour of a divisive minority should not be mistaken for the character of the majority.</p>
<p>General Theophilus Danjuma, for instance, is widely respected in the North for championing a united Nigeria where all citizens are equal regardless of faith or ethnicity. Similarly, when Abubakar Badaru, a Muslim from Jigawa, was replaced as Defence Minister by General Christopher Musa, a Christian from Kaduna, mainstream Northern opinionincluding Islamic clericswelcomed the development. This acceptance was particularly strong in Sokoto and Maiduguri, where Musa had previously lived, served with distinction and protected civilian lives, leading to the surrender or neutralisation of thousands of terrorists under his watch.</p>
<p>Following recent global events, some commentators have interpreted the U.S.Israel strikes on Iran as a warning for Northern Nigeria, even urging President Trump to oppose Sharia law and Muslim-Muslim tickets. While the Middle East conflict has been widely condemned by several global powers, these critics continue to frame the issue through a simplistic us versus them narrative.</p>
<p>They also overlook a geopolitical reality: Irans isolation was partly worsened by the silence of several neighbouring Arab Muslim states, who either ignored the attack on a fellow Muslim nationthough a non-Arab oneor appeared aligned with the aggressors. Ironically, the critics also ignore a demographic fact: Iran today has a larger Christian population than Israel.</p>
<p>Some commentators further argue that President Bola Ahmed Tinubu may be cautious about provoking Donald Trump, citing the pressure Washington has exerted on countries such as Iran and Venezuela. They therefore predict a possible political adjustment within the Presidency, including speculation that Trump might urge Tinubu to reconsider the current joint ticket ahead of the 2027 elections.</p>
<p>While it would be unfair to deny Vice President Kashim Shettima the continuity enjoyed by his predecessors, Nigerias political choices must remain sovereign. One point must also be stated plainly: if Shettima must be compelled to sacrifice his position under foreign pressure, President Tinubu should ensure that any adjustment does not deepen the already glaring imbalance in federal appointments.</p>
<p>Today, several key institutions in Nigerias economic and financial system are disproportionately led by individuals from one geopolitical zoneand largely from one religious background. The Ministry of Finance, the Central Bank of Nigeria (CBN), the Federal Inland Revenue Service (FIRS/NRS), PenCom, NDIC, EFCC, NAICOM, AMCON, the Bank of Agriculture, and the Bank of Industry (BOI) are not minor posts. They represent the commanding heights of the national economy.</p>
<p>When leadership of these institutions tilts toward <em>Yorubanisation or Christianisation,</em> it becomes more than a matter of opticsit begins to strain the fragile social contract upon which Nigerias unity rests.</p>
<p>The Igbo, who also feel excluded from sensitive and lucrative positions, must likewise be considered in any recalibration aimed at strengthening national cohesion.</p>
<p>The global communityincluding sections of the American public itselfis increasingly realising that fear of Trump is not the beginning of wisdom. It may well be the beginning of capitulation.</p>
<p>Nigeria must resist the temptation to organise its internal politics around the moods of a foreign leader. We must engage Washington where necessary, push back where appropriate, and above all ensure that our national decisionsincluding decisions about who leads us in 2027are made in Abuja, not in Mar-a-Lago.</p>
<p>Werekaci may be loud. But he does not live here.</p>
<p><em><strong>Yushau A. Shuaib is the author of An Encounter with the Spymaster. He writes from yashuaib@yashuaib.com.</strong></em></p>
<p>The post <a href="https://yashuaib.com/2026/03/trump-werekaci-nigeria/">2027 Elections: The Fear of Trump, Werekaci and Nigerian Politics By YAShuaib</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">12777</post-id>	</item>
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		<title>Between IGP Disu and DIG Mba: A Personal Reflection</title>
		<link>https://yashuaib.com/2026/02/igp-disu-dig-mba/</link>
		
		<dc:creator><![CDATA[Yushau A. Shuaib]]></dc:creator>
		<pubDate>Sat, 28 Feb 2026 13:44:38 +0000</pubDate>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Media/PR]]></category>
		<category><![CDATA[Profiles]]></category>
		<category><![CDATA[DIG Frank Mba]]></category>
		<category><![CDATA[FOSSRA]]></category>
		<category><![CDATA[IGP Tunji Disu]]></category>
		<guid isPermaLink="false">https://yashuaib.com/?p=12775</guid>

					<description><![CDATA[<p>Institutional maturity demands that when the ovation is modest, one exits with dignityand when leadership beckons, one accepts with humility.</p>
<p>The post <a href="https://yashuaib.com/2026/02/igp-disu-dig-mba/">Between IGP Disu and DIG Mba: A Personal Reflection</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>Between IGP Disu and DIG Mba: A Personal Reflection</strong><br />
By Yushau A. Shuaib</p>
<p><em>Disu has saved many lives, especially those of youths and young graduates, who could have found themselves either as victims or engaged in fraud and other criminal activities.</em></p>
<p>Those words were not written today. They are a direct quote from my August 2021 article, <em><strong><a href="https://yashuaib.com/2021/08/abba-kyari-super-cop/" target="_blank" rel="noopener">Abba Kyari: The Celebrated Super Cop and the Unsung Heroes</a>.</strong></em>In that piece, I examined the meteoric rise of Abba Kyaria man whose celebrity status, amplified by media hype and institutional indulgence, ultimately became his undoing. I argued then that fame and public adulation, when not tempered by institutional discipline, can become a dangerous liability for any security officer.</p>
<p>In contrast to the Super Cop phenomenon, I highlighted a cadre of Unsung Heroesofficers who carried out high&#8209;stakes, dangerous operations with quiet efficiency and no appetite for publicity. Among them were AIG Bala Ciroma, known for discreet but effective interventions; CSP Olabisi Davies, a disciplinarian female DPO who patrolled at night and rehabilitated young offenders; DCP Kolo Yusuf, who captured over 100 kidnappers yet declined award nominations, recommending his junior officers instead; twin officers Hassan and Hussaini Gimba, famed for expert interrogations and recovering sophisticated weapons from bandits; and a then&#8209;DCP Tunji Disu, who had emerged as Kyaris successor at the Intelligence Response Team (IRT). Disus approach was defined not by media theatrics but by preventive impactsaving young people from drifting into crime rather than amplifying his exploits.</p>
<p>Today, as Tunji Rilwan Disu assumes office as Acting Inspector&#8209;General of Police, and as public debate swirls around the fate of DIG Frank Mbathe most senior Deputy Inspector&#8209;Generalit is necessary, from a public relations standpoint, to offer context.</p>
<p>It is a remarkable coincidence that both Tunji Disu and Frank Mba joined the Nigeria Police Force on the same day: May 18, 1992. Both men represent a rare breed of scholar&#8209;practitionersofficers who have balanced the rigours of operational command with serious academic pursuit.</p>
<p>Disu is not merely an operational tactician; he is also a trained martial artist and a disciplined strategist. His academic profile includes an MSc in Entrepreneurship (2023), an MSc in Criminology and Security Studies (2022), and a Bachelors degree in English Education (1990). His assignments have ranged from transforming the Lagos RRS into a model anti&#8209;crime unit, to leading the Intelligence Response Team after Kyaris suspension, to serving as Commissioner of Police in Rivers State and the FCT, and most recently as AIG in charge of the Force CID Annex, Alagbon.</p>
<p>Frank Mbas academic trajectory is equally formidable: an LLB (Hons) from the University of Lagos, an LLM from the University of Dundee, his call to the Nigerian Bar in 2002, and a recently defended PhD thesis at the University of Ibadan. He served three times as Force PRO and held key operational roles including Commissioner of Police in Ogun State and the Border Patrol Force, as well as AIG at the FCID Annex. His international service in the United Nations Peacekeeping Mission in Liberia earned him a UN Medal.</p>
<p>My professional relationship with Frank Mba dates back to the formative days of the Forum of Security and Response Agencies (FOSSRA), established in 2013 under the Office of the National Security Adviser, then chaired by Major General Chris Olukolade (Rtd). At that time, inter&#8209;agency rivalryparticularly between the police, the military, and the NSCDCoften resulted in conflicting public narratives during national crises.</p>
<p>It was Mba, as Force Public Relations Officer, alongside interventions from then&#8209;Customs spokesperson (now Comptroller&#8209;General) Adewale Adeniyi, who helped align institutional messaging. For a period, security agencies spoke with one voice during national emergenciesa rare but reassuring development in Nigerias security communication landscape.</p>
<p>Beyond his intellectual depth, Mba is disarmingly humorousa trait that often diffuses tension in difficult moments. During my own challenging period at NIPSS, he showed quiet concern and support. I have never perceived him as driven by reckless ambition. If anything, he understood the weight of perception in public service.</p>
<p>My first encounter with the new IGP Disu began on a somber note in 2017. I watched him handle a disturbing case in Lagos, where a group of innocent young men were on the verge of being framed for an offence they knew nothing about while he served as Commander of the Rapid Response Squad (RRS). Disu did not merely order an investigation; he took a bold personal risk to protect them and later spent his own resources to rehabilitate their lives. The then spokesperson to Governor Akinwunmi Ambode, Habib Haruna Life, was fully aware of those interventions and humanitarian gestures. It is therefore unsurprising that many beneficiaries of his quiet benevolencewithin Nigeria and abroadhave been reaching out to express their gratitude following his elevation.</p>
<p>Since his decoration, IGP Disu has signalled a reform agenda anchored on discipline and human rights. His rise is a testament to the fact that one does not need to be a Super Cop on social media to become the First Cop of the nation.</p>
<p>In the world of Public Relations, we believe that the brand of an institution is only as strong as the unity of its leadership. As Disu takes the reins, a question lingers about the seniority of DIG Frank Mba and other coursemates.</p>
<p>In some quarters, a narrative of over&#8209;ambition is being projected onto Mba. From my vantage point, this is far from the truth. Both men are professionals who have served the Republic with distinction. However, in the tradition of the Force, when a junior or a peer is elevated to the pinnacle, veterans often consider leaving the stage while the ovation is loudest. This is not a sign of failure but a mark of ultimate sacrifice for institutional harmony. Whether Mba continues to serve under this new dispensation or seeks a new horizon, his legacy as Nigerias most effective communicator in uniform is already secure.</p>
<p>IGP Disu has the vision; he now needs the support of his peers to translate that vision into a safer Nigeria. He has already signalled a reform agenda centred on discipline, human rights compliance, and anti&#8209;corruption measures. For that agenda to succeed, he will require not only the cooperation of subordinates but the goodwill of peers and seniors alike.</p>
<p>Institutional maturity demands that when the ovation is modest, one exits with dignityand when leadership beckons, one accepts with humility. The challenge now is not who rises or who retires. It is whether the institution rises above ego, perception, and speculation.</p>
<p><em><strong>Yushau A. Shuaib is the author of* &#8220;An Encounter with the Spymaster &#8220;and can be reached via yashuaib@yashuaib.com.</strong></em></p>
<p>The post <a href="https://yashuaib.com/2026/02/igp-disu-dig-mba/">Between IGP Disu and DIG Mba: A Personal Reflection</a> appeared first on <a href="https://yashuaib.com">YAShuaib</a>.</p>
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