Above all, don’t lie to yourself. The man who lies to himself and listens to his own lie comes to a point where he cannot distinguish the truth within him, or around him, and so loses all respect for himself and for others. And having no respect he ceases to love.– – Fyodor Dostoevsky

My emotions switched between tragedy and comedy – and later ended up at tragi-comedy – reading a rejoinder by one Tony Eluemunor who hides under the nothingness of his obscure brand name to spew bile and venom on more accomplished writers in his lousy attempt to prove that he was a journalist before he became the defender and attack dog of the most notorious, stupendously corrupt public officer in the history of official looting, worldwide.

First, he went all out to attack the person of an award-winning crisis communicator, Yushau Shuaib unfairly and unjustifiably over his well-received piece that promotes peace and tolerance on the impasse between supporters of Air Peace and Emir of Kano, Aminu Ado Bayero. Rather than appreciating the spirit behind the patriotic piece, Eluemunor wrote an article titled “The Emir And Air Peace: Yushau Shuaibus Errors” in the Independent Newspaper among others.

It is very clear from his initial article, that Eluemunor fruitlessly attempted to defend the spokespersons of Airpeace when he wrote that he had every reason to believe that Shuaibs piece was directed at Air Peace spokespersons. He added that I make bold to state that nothing in the statement the airline issued on that matter was boisterous or confrontational.

In an egocentric attempt to redefine Strategic Communication, Eluemuno childishly cited Wikipedia for what he considered an academic engagement and used derogatory remarks in condemning not only the article but the personality of Yushau Shuaib.

Not done, he penned another article titled: Shuaibu on Emir and Air Peace: Teacher dont teach me nonsense” in the Vanguard newspaper. With the same theme in attacking Shuaib and his article.

The rule of hole says when you are already inside a hole, you stop digging. But Elumuno has probably lived all his adult life overrating himself, so every opportunity he had on this matter, he kept on digging and digging and going down and down.

When an award-winning Fact-Checker, Dahiru Lawal, published a rejoinder to educate and guide him on some of his incoherent and illogical arguments, Eluemunor wrote another article this time with a title: Dahiru Lawal on Yushau Shuaib: Less Sense, More Nonsense. If the rejoinder he wrote to Shuaib was laughable, the latest one he wrote in response to Dahiru was just ridiculous.

A mere google search of his name reveals the stench and filth that comes with benefitting from illicit and illegal wealth, and erroneously thinking that you have earned the right to attack serious-minded professionals who are adding a lot of value to this noble field.

Like in his previous article, the rejoinder by Eluemunor simply exposed him as an antagonist and irredeemable misogynist who disrespect gender-based endeavours by attacking the work of a ThisDay female editorial staff who diligently conducted a personality interview with Shuaib and came up with a journalistic masterpiece that cast a spotlight on Shuaib’s style, accolades and pace-setting tracks in the PR World.

In his unfortunate prejudice against the female journalist, Eluemuno who claimed to have been a journalist all his life, could not differentiate between an editorial and feature piece written by editorial staff from an opinion article written by outsiders.

Without any substance, sound argument or logical thoughts, the self-acclaimed writer merely sustained the attack on Shuaibu, on Dahiru as well. He wrote that When Dahiru reacted to my column I was shocked. It lacked civility and was uncoordinated because he rambled on and on, jumping from one issue to another. It was an unfocused, chaotic clutter, a total mess!

In a nutshell, the columnist lacks the comprehension skills to understand Shuaibs strategic communication idea on the need to take result-oriented decisions in crisis communication in resolving the impasse between Air Peace and the Emir. Strategic moves do not have to be conventional, theoretical or textbook-based! Hence the refrains by Shuaib in his article when he stated that Beyond theory, strategic communication doesnt seek publicity in whatever ways through the media. This singular phrase was the major offence of Shuaib in the eyes of Eluemunor.

Eluemunor also proved his lack of comprehension when he mixed up Dahirus charge on him to use credible scholarly works to buttress his arguments rather than use FREE online resources, like Wikipedia, which is editable by every Tom, Dick and Harry. The man simply doesn’t understand these things.

For one who communicates to an audience, it is worrisome that Eluemenors inability to keep an eye on the ball, comprehend and decipher is legendary – the reason why he attacked Shuaib in the first place and later attacked Dahiru in another rejoinder.

For Eluemunor to have the time to come up with the same line of thinking and the same pattern of argument in response to a response, proved that he is a hack hustler who has another illicit interest to protect in the matter, probably from his friends, the Airpeace Spokespersons. He has been doing it for ages before landing the contract on whitewashing Nigeria’s most corrupt and convicted political office holder.

Probably intimidated by Shuaibs numerous awards at the university, during his national youth services, in the communication industry and various appointments some automatic employments on merit at the federal level, Elumunor claimed that in worked in the PUNCH for two weeks and left and that he was contributing articles in Sketch in the 70s. On his claims of being a 1990 Nieman fellowship, the publicly acknowledged list for that year does not include his name but other notable personalities such as Andrew Drysdale, Teru Nakamura, Elaine Shannon, Olusegun Osoba, Yong-tae Kim, Sheryl Fitzgerald, Curtis Matthews Jr., Ranjan Gupta among others.

Since his name is conspicuously missing from the list, it is left for him to tell us why. But what bothers me more is the question that beggars belief. Should we begin to scrutinize all Eluemunor’s claims? Like his contributions to ThisDay editorial, Punch newspapers, etc? It is curiously amusing that Eluemunor claimed to be on the Editorial Board of ThisDay between 1995 – 96 yet no publicly available information to substantiate this.
It is one thing to make an impact in practice, it is another to be a benchwarmer. Eluemunor should show us evidence of the impact of his decades of wielding the pen. An online search of his name and that of Yushau Shuaib and Dahiru Lawal would prove one fact: The Difference is CLEAR.

In a rush to make false claims, Eluemunor again failed to comprehend or even understand the Global Creativity Index, the yearly index, produced by PRovoke, formerly Holmes Report, ranks the most awarded PR campaigns and firms in the world, weighing their impact, while taking cognisance of their staff size. The ranking goes two ways, both by staff size and financial weight. The result he found was those ranked by bigger staffing and bigger pockets, yet he thought it was Eureka for him, pathetic! The list is there in the Provoke Media and Statista on the ranking of Yushau Shuaibs Image Merchants Promotion Limited, which has also bagged multiple awards in communication, especially from the Nigerian Institute of Public Relations (NIPR), African Public Relations Association (APRA) and International Public Relations Association (IPRA).

While Shuaib has deliberately refused to join issues with him, I advise reputable media houses, especially the Vanguard and Independent Newspapers he deployed to attack innocent personalities, to be wary of contributors that could put them in litigation trouble of defamation suits for libel and slander.

With relentless attacks on his person by Eluemunor, may I advise Mr Yushau Shuaib to issue a strongly worded rejoinder to teach him a lesson in journalistic writings? Even though the PR scholar often advocates that “Silence is golden against dignifying frivolities,” he can also sue him in a court of law.

Useful References:
Air Peace, Kano Emir and Unwarranted Attacks by Yushau Shuaib
https://prnigeria.com/2022/03/02/air-peace-kano-emir/

Shuaibu on Emir and Air Peace: Teacher dont teach me nonsense by Tony Elumunor
https://www.vanguardngr.com/2022/03/shuaibu-on-emir-and-air-peace-teacher-dont-teach-me-nonsense/

On Emir and Airpeace: How Eluemunor Goofed on Shuaibs Interventions by Dahiru Lawal
https://prnigeria.com/2022/03/23/emir-airpeace-eluemunor-shuaib/

Dahiru Lawal On Yushau Shuaib: Less Sense, More Nonsense by Tony Eluemunor
https://independent.ng/dahiru-lawal-on-yushau-shuaib-less-sense-more-nonsense/

Most creative PR agencies worldwide weighted by staff size in 2020, according to Global Creative Index in Statista
https://www.statista.com/statistics/276889/the-most-creative-advertising-agencies-in-the-world/

2021 PR Agencies of the Year in Provoke Media https://www.provokemedia.com/events-awards/agencies-of-the-year/2021-agencies-of-the-year/emea

Yushau Shuaib: A Publicist with Panache by THISDAY
https://www.thisdaylive.com/index.php/2022/02/06/yushau-shuaib-a-publicist-with-panache/

Salis Manaja, a graduate of Information and Media Studies, Bayero University Kano writes from Kofar Dukawuya Kano City via managermsalis@gmail.com

The post Eluemunor: A Lousy Writer’s Weak Punches Against Shuaib, Dahiru – A REJOINDER by Salis Manaja appeared first on YAShuaib.

The Publisher of PRNigeria, a press release platform for critical institutions, Yushau Shuaib has petitioned the Inspector General of Police(IGP) Mr. Ibrahim Idris over harassment and intimidation of his family members living in Abuja, especially the Gestapo style his family members were subjected to by a team of Policemen and woman from Lagos.

In a 30-paragraph letter addressed to the IGP dated September 11, 2017, the petitioner noted that the team from Lagos had claimed that Governor Ambode of Lagos state was aware of an alleged massive fraud committed in Lagos involving his Son, Gidado Shuaib.

The Police Team, led by one Inspector Babatunde (08056506863, 08081700099) who claimed to have arrived from the Office of the Lagos state Governor had initially informed the wife of the petitioner by telephone that they were from an MTN Team to deliver a seasonal gift to her, which raised suspicions from the wife before her eventual alarm, suspecting them to be a kidnap gang before nearby residents came to her rescue.

The petitioner also resisted the attempt to be taken to Lagos for questioning by the team stressing that he was not the suspect, a move also supported by the Divisional Police Officer of Wuye Police station, CSP Solome Hardy (Mrs.) who categorically told them she would never allow them to take him to Lagos because he was not the suspect of their investigation.

The Petitioner, Yushau Shuaib in the petition to the IGP is demanding the reason and justification for the harassment of himself and especially his wife who has been traumatized since then and undergoing medication and counselling.

Shuaib wrote: “The ridiculous treatment of myself and my wife with the detention in Wuye Police Station before our eventual release is not only appalling and scandalous but a calculated attempt to rubbish our hard-earned reputation, having used the last five years protecting and promoting the activities of security agencies in Nigeria.

“In fact, through PRNigeria Platform alone, we have syndicated and published over 300 official Press Releases from the Police in the last two years of the current administration as part of our social responsibility to our fatherland.

“While we have been threatened by terrorists and their sympathisers in the cause of our services, it is rather unfortunate that the police are now our tormentors.

“My fear, currently is not about me, my family or my son who will surely confront the Police with his lawyers over the reckless allegation on his return. My fear is: what may be happening to other ordinary Nigerians who do not have people in police or security agencies to put words on their behalf?

“Only God knows how many lives could have been lost with the kind of recklessness exhibited by the Lagos Police Team that engages in the gestapo-like operation of picking up people without providing the information on their alleged offences.”

The petitioner, therefore, urged the Police boss to provide clear information of the alleged offences purportedly committed by his son; to Direct one Inspector Babatunde (08056506863, 08081700099) to stop threatening them with phone calls insisting they must be in Lagos in the absence of their son. He also urged the police to tender unreserved apology for treating his family like a common criminal without adequate proof of the allegations.

Shuaib further disclosed that his ordeal contravenes a clear provision of the Administration of Criminal Justice Act 2015 which prohibits the arrest of another person in place of a suspect. He also pointed out that with the unprofessional and questionable manner of the Lagos Police Team, he urged the Police boss to transfer the case to any of your Special Investigation Units in the Force Headquarters or to the FCT Police Command

Shuaib said that with his strict monitoring and parental guidance over his children, he should also be held liable if his son is found guilty of the alleged offence. “I am not only a guardian but a Father in every sense of the word,” he concluded.

See below, the copy of the letter
By PRNigeria
………………………………………………………………………………………………………………………………………………………………………

September 11, 2017

Inspector General of Police
Nigeria Police Headquarters
Abuja

Sir,

LAGOS POLICE’S HARASSMENT AND INTIMIDATION OF FAMILY OF YUSHAU SHUAIB IN ABUJA
I write to report the harassment and intimidation of my family by a Police Team from Lagos who claimed to be from the Governor’s Office, Alausa Ikeja.

2. On August 21, 2017, my wife received a phone call purported to be from an MTN Team coming to deliver a seasonal gift to her. Suspicious of such gifts at a period of insecurity, their calls were ignored. With persistent calls, she told them she was going towards Wuye Market with her sister where they were accosted by four hefty men and a woman claiming to be from the Police.

3. When they attempted to bundle her into their white saloon car, she resisted by raising her voice, shouting for help. She learnt the trick of ‘shouting’ to evade abductions by suspected kidnappers who use names of security agencies to whisk away innocent victims.

4. Realising the implication of her “shout” that could attract a mob action, they accepted her request to trek together to a nearby Wuye Divisional Police Station for fear of abduction.

5. When I was alerted to the incident, I rushed to the police station on a pyjamas and bathroom slippers only to be detained by the policemen who now seized our telephones and were dialling different telephone numbers from them.

6. When I insisted on what offences we committed for our detention and search on our phones, they claimed that Governor Ambode of Lagos was aware of an alleged massive fraud committed in Lagos involving my Son, Gidado Shuaib.

7. Though shocked and traumatised by the experience and the so-called massive fraud in Lagos, I can conveniently without an iota of doubt, vouch and defend the integrity of all my children, who were not only trained to be of good character but were groomed to imbibe value of simplicity, humility, hard-work and sacrifice.

8. Gidado had travelled the previous day as Member of MediaTeam for the coverage of Hajj Pilgrimage in Saudi Arabia.

9. The police team insisted we should write official statements about our son and some of his friends who are mostly university students. They further insisted that my wife could be granted a bail, while I must follow them to Lagos that day in my pyjamas.

10. Intervention from well-meaning senior security officers, whom I have worked with over the years by virtue of my professional callings saved me from being taken to Lagos that morning. The DPO of Wuye Police Station, CSP Solome Hardy (Mrs.) was very categorical when she told them point-blank that she would never allow them to take me to Lagos because I was not the suspect of their investigation.

11. The police Team reluctantly accepted DPO’s position, especially on health ground and that I should bring my son to Lagos upon his return from the foreign trip.

12. Gidado, my first son and his siblings are not only well-brought up, they are exceptionally humble, simple and very obedient that they hardly go out to seek for favours.

13. On the police allegation of fraud in Lagos, Gidado has never spent a night in Lagos in the last five years. In fact, he was only in Lagos on a transit to connect with a foreign airline on a trip to New York to attend the annual United Nations Youths Assembly where he was invited as a delegate in 2015. He didn’t even return through Lagos but through Abuja Airport. He has therefore never spent a single night in Lagos in the last five years.

14. Since September 2016 to May 2017, Gidado had been in the United Kingdom pursuing a Master Degree Programme on Communication at the University of Westminster. He started the programme immediately after his graduation from the Baze University Abuja.

15. Apart from the fact that I opened Bank Accounts for my Children, I closely monitor their transactions which give me ideas on their spending.

16. I deliberately arranged for Gidado to be staying with a very humble guardian in London who guarded and guided him throughout his stay. Most of his expenses were routed through the same guardian.

17. As a father, I subjected him to live an austere life in London so that he could imbibe the spirit of endurance, piety and independence rather than develop an ostentatious lifestyle.

18. As the Publisher of PRNigeria, Economic Confidential and other media outlets, I ensure Gidado earns extra allowances by writings, proofreading, editing and publishing.

19. While at the Baze University Abuja, Gidado introduced a magazine, YouthsDigest which focuses on students, education and youths engagements. He doesn’t engage in any other business apart from that.

20. In recognition of his entrepreneurship skills, Gidado was recently voted and honoured by SME100 as one of the 25 Young Nigerians under the age of 25 who have inspired others to greatness.

21. It is painful, however, that I have to write this letter over supposedly unproven allegations against an innocent young Nigerian for an offence in an environment he was not used to.

22. It is also shocking that in this age of technological advancement with affordable tools for intelligence gathering, the police in Lagos have to waste human and material resources to identify and locate a young man that can be simply and easily identified and traced through the common ID Caller App and the social media Platforms. This is terribly embarrassing.

23. The ridiculous treatment of myself and my wife with the detention in Wuye Police Station, before our eventual release, is not only appalling and scandalous but a calculated attempt to rubbish our hard-earned reputation, having used the last five years protecting and promoting the activities of security agencies in Nigeria.

24. In fact, through PRNigeria Platform alone, we have syndicated and published over 300 official Press Releases from the Police in the last two years of the current administration as part of our social responsibility to our fatherland.

25. While we have been threatened by terrorists and their sympathisers in the cause of our services, it is rather unfortunate that the police are now our tormentors.

26. My fear, currently is not about me, my family or my son who will surely confront the Police with his lawyers over the reckless allegation on his return. My fear is: what may be happening to other ordinary Nigerians who do not have people in police or security agencies to put words on their behalf.

27. Only God knows how many lives could have been lost with the kind of recklessness exhibited by the Lagos Police Team that engages in the gestapo-like operation of picking up people without providing the information on their alleged offences.

28. I am writing this letter to request the Office of the Inspector General of Police over the unnecessary harassment and unjust intimidation from Police Team from Lagos.

29. I wish to, therefore, request your office to:
a. Demand the reason and justification for the harassment of myself and especially my wife who has been traumatised since then and undergoing medication and counselling
b. Provide clear information of the alleged offences purported committed by my son
c. Direct one Inspector Babatunde (08056506863, 08081700099) to stop threatening me with phone calls insisting I must be in Lagos in the absence of my son
d. Tender unreserved apology for treating my family like a common criminal without adequate proof of the allegations.
e. Note that my ordeal contravenes a clear provision of the Administration of Criminal Justice Act 2015 which prohibits the arrest of another person in place of a suspect.
f. Note that with the unprofessional and questionable manner of the Lagos Police Team, I wish you would transfer the case to any of your Special Investigation Units or to the FCT Police Command
g. With my strict monitoring and parental guidance over my children, I should also be held liable if my son is found guilty of the alleged offence. I am not only a guardian but a Father in every sense of the word.

30. I, therefore, submit this for your prompt intervention, as the Gestapo-police team insists on my presence in Lagos this week which I will not honour in the absence of my son who is yet to return from Hajj.

Yushau A. Shuaib
Publisher PRNigeria, Economic Confidential

Copy:
Governor Ambode of Lagos State
Commissioner of Police Lagos State
Commissioner of Police Federal Capital Territory
Force Police Public Relations Officer
Divisional Police Officer, Wuye District
Executive Secretary Centre for Crisis Communication
Chief Press Secretary to Governor of Lagos State

The post PRNigeria Publisher Petitions Police Boss Over Harassment, Intimidation of Family in Abuja appeared first on YAShuaib.

The post Interview: Media managers must be media-friendly – Shuaib, PRNigeria appeared first on YAShuaib.